Blog Archives - Page 62 of 193 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Navigating Consumer Skepticism Around AI in Advertising

There’s a big disconnect between how advertisers and consumers view AI in advertising. See how teams can balance the tech’s potential with consumer trust.

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Blog Posts

The Unstoppable Rise of Marketing Intelligence Platforms

We discuss why Marketing Intelligence Platforms are an essential ingredient in building a winning digital acquisition program today.

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How COVID-19 is Changing Media Consumption

The COVID-19 pandemic has quickly impacted our lives. From canceled events to shelter-in-place orders, the world looks very different than ...

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An Intern's Take on Working During Covid-19

My name is Haley Winckler, and I am the 2020 Content Marketing Wintern (winter intern) at Centro. During my time ...

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Working From Home 101: Physical Space

Hello to those who find themselves now working from home! I’m Ben Smith, Salesforce Architect at Centro. I’m writing to ...

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Performance Is King: Keys to Success in Programmatic Advertising

We told you all about ad spenders continuing to adopt programmatic advertising capabilities in-house. You know that digital media teams ...

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How Can a Performance Marketing Agency Drive Better Business Outcomes?

A performance marketing agency can empower digital advertisers to deliver improved results in a great many ways. We explore exactly how.

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Performance Marketing Playbook for CMOs

Ready to understand the key factors influencing performance marketing? Let’s look at the top three issues faced by CMOs and performance marketers in 2020.

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How Basis Drives Political Campaigns

One guarantee with the U.S. elections in 2020 is that history won’t repeat itself—at least, not when it comes to ...

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What is Programmatic Advertising? - 5 Myths Debunked

There’s a lot of noise out there, and as more marketers continue to adopt programmatic advertising, we will try to ...

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