To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
“I rented a lake house in Austin with my dog Fenway.” “I went to Africa and hiked to see gorillas ...
In this article, we discuss how Facebook marketing empowers advertisers to effectively reach their target audiences and drive more conversions.
As we round out the final quarter of another successful year, I am reminded of all the stresses that come ...
Google smart bidding has had many different names over the years, but just how effective is it? We weigh up the pros and cons.
Discover 9 ways you can optimize your Amazon advertising efforts to extrapolate peak efficiency and realize improved ROI.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
We take a look at the different types of Amazon ads you can utilize to drive better, more efficient, eCommerce marketing.
QuanticMind Digital’s Marc Apter offers some insights to help marketers capitalize on increased seasonal consumer demand while maintaining performance goals.
We examine how shifting trends in the marketing industry are impacting the role of a CMO at consumer brands today.