Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
Advertisers must adapt their strategies for the customer journey of today, which is fragmented, nonlinear, and shaped by algorithms and AI.
The wheels were already in full motion on “native” digital offering. What is it? Simply put, it is sponsored content designed to be perfectly positioned within the publisher’s editorial content. But, the trouble with this definition is that it can be, and is, so much more than that.
Ah, Election Day. An opportunity to participate in democracy, make your voice heard, and post that “I VOTED” sticker all ...
Complete a purchase. Install an app. Sign up for an event. Every campaign has a goal. And behind every campaign, ...
As the usage rate of mobile devices climbs annually, marketers may be wondering how they can best leverage mobile apps ...
Are you looking to build or simply refresh your social media marketing strategy? Here are a few tips to help you get started.
Due to advances in smartphone capabilities, we now spend more time on our mobile devices than ever before. Advertisers are ...
The Impact of Audio Advertising Apple’s wireless AirPods sold 60M units in 2019 alone. (That’s 120 million ears.) Adult mobile ...
QuanticMind co-founder Brian Bird discusses offline conversion tracking and the importance of optimizing campaigns to metrics that define business performance.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
