What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.
Centro is on a mission to unleash the potential of digital media professionals. Our product team seeks out the biggest ...
Data from media buying doesn’t always translate easily to financial systems—with dynamic CPMs and fluctuating contracts, campaign data typically has ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
We take a look at how the effective implementation of bid adjustments can help businesses market to their desired audiences with precision.
‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...
Google has many strategic audience targeting options, but most advertisers never utilize them. Here’s why you shouldn’t fall into the same trap.
We take a look at how digital marketers can leverage the power of audience data to drive peak performance.
Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...
The Internet: It's the only place where new content appears constantly, social shares find their way around the globe in ...