There’s a big disconnect between how advertisers and consumers view AI in advertising. See how teams can balance the tech’s potential with consumer trust.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
There’s a big disconnect between how advertisers and consumers view AI in advertising. See how teams can balance the tech’s potential with consumer trust.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
We dissect how an account-based marketing approach can help advertisers target the right personas and distribute to the right verticals.
The complex world of performance marketing is constantly presenting new challenges for eCommerce businesses. Here’s how advertising platforms can help address them.
Hut-hut-HIKE! Super Bowl LIV is going live on February 2nd, 2020. It's the ultimate face-off between two of the best ...
We lay out some best practices and things to keep in mind when using social media to connect with your target audience.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
Say hello to Hulu! Centro’s platform, Basis, is now certified to buy on Hulu’s private marketplace (PMP).
We explore the benefits of leveraging a Customer Data Platform and look at the steps that need to be taken to create an insights-driven business culture.
Welcome to the roaring 20's! 2020 will be a defining year for advertising technology. With global cultural events like the ...