Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?
As we round out the final quarter of another successful year, I am reminded of all the stresses that come ...
Google smart bidding has had many different names over the years, but just how effective is it? We weigh up the pros and cons.
Discover 9 ways you can optimize your Amazon advertising efforts to extrapolate peak efficiency and realize improved ROI.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
We take a look at the different types of Amazon ads you can utilize to drive better, more efficient, eCommerce marketing.
QuanticMind Digital’s Marc Apter offers some insights to help marketers capitalize on increased seasonal consumer demand while maintaining performance goals.
We examine how shifting trends in the marketing industry are impacting the role of a CMO at consumer brands today.
“Can we spend $30,000 by the end of June? $40,000? 100,000?!” “How many impressions can we get with $75,000 for ...
Understanding and correctly implementing hybrid metrics can be the key to driving improved SEM outcomes. Here, we discuss how.