Blog Archives - Page 65 of 193 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

The Holiday Marketing Funnel is Evolving. Here’s How.

As platforms increasingly blur the line between browsing and buying, the holiday marketing funnel is growing more condensed.

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Blog Posts

Leveraging Social Media to Find Your Audience

We lay out some best practices and things to keep in mind when using social media to connect with your target audience.

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DIAL: Digital Innovations Awesome List (January 2020)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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Centro's Basis Certified for Hulu Advertising

Say hello to Hulu! Centro’s platform, Basis, is now certified to buy on Hulu’s private marketplace (PMP).

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Leveraging a Customer Data Platform to Derive Better Business Insights

We explore the benefits of leveraging a Customer Data Platform and look at the steps that need to be taken to create an insights-driven business culture.

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Learn From 2019 to Prep for 2020

Welcome to the roaring 20's! 2020 will be a defining year for advertising technology. With global cultural events like the ...

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Giving Thanks

The holiday season is often wonderful and challenging at the same time. Many of our biggest stressors are exacerbated during ...

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DIAL: Digital Innovations Awesome List (December 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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False Alarm! - Google Ads Displaying False Error Messages to Push their Bidding

With Google Ads displaying false error messages more and more frequently, wer dissects why all is not as it seems.

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Best Practices for Peak Shopping Periods on Amazon

With the winter holiday season fast approaching, we examine some best practices around preparing for peak shopping periods on Amazon.

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