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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Innovations in Search and Social Advertising

Our media experts provide context and analyses on the latest search and social news in this monthly roundup.

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Blog Posts

DIAL: Digital Innovations Awesome List (November 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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Everything You Need to Know About Amazon Ads in 2020

We take a look at the different types of Amazon ads you can utilize to drive better, more efficient, eCommerce marketing.

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A Digital Marketers Guide to the Holidays

QuanticMind Digital’s Marc Apter offers some insights to help marketers capitalize on increased seasonal consumer demand while maintaining performance goals.

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Hey CMOs, is Your Role Having an Identity Crisis?

We examine how shifting trends in the marketing industry are impacting the role of a CMO at consumer brands today.

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Plan with Confidence, Execute with Certainty

“Can we spend $30,000 by the end of June? $40,000? 100,000?!” “How many impressions can we get with $75,000 for ...

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Hybrid Metrics 101: What They Are and When to Use Them to Help You Reach Your SEM Goals

Understanding and correctly implementing hybrid metrics can be the key to driving improved SEM outcomes. Here, we discuss how.

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Centro Stories: Laura Perritte Humanizes Automation

Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...

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The Art of Data Science and How it Can Empower More Effective SEM

Our CEO Chaitanya Chandrasekar explores how the powerful meeting of data science and SEM can considerably improve advertising ROI.

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Calculate How Basis Can Increase Your Bottom Line

Centro is on a mission to unleash the potential of digital media professionals. Our product team seeks out the biggest ...

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