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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Innovations in Search and Social Advertising

Our media experts provide context and analyses on the latest search and social news in this monthly roundup.

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Blog Posts

Crossing the Finish Line: How to Plan an Optimized Campaign

If you’ve ever participated in a race of any kind, you know that most people typically don’t wake up the ...

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What is an MVPD?

‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...

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DIAL: Digital Innovations Awesome List (September 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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Why Every Business Needs Intelligent Bid Management for Google PPC

As more advertisers adopt intelligent bid management solutions for Google PPC, it will only become more crucial for success in 2019 and beyond. Here’s why.

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Centro Stories: Steven Jones Leads New Era of Product Development at Centro

Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...

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SEM Travel Trends that Marketers Can’t Ignore

In the world of modern travel, people are regularly - almost religiously - tapping into a maze of online media. Learn to leverage digital travel trends!

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Why Humans are 100% Necessary for PPC, Even with Artificial Intelligence

Even as artificial intelligence becomes more advanced, it will always require people to manage it. We look at how the combination can improve SEM outcomes.

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What I Learned as a Summer Centern

When I walked into Centro’s office on the first day of my internship, I was extremely nervous, but also filled ...

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Capture Consumers' Attention in Saturated Online Channels

Consumers are constantly inundated with video ads from a multitude of brands both large and small. Whether they're on a ...

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