Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
How the 2026 midterms' $10.8 billion in political ad spending will affect CPMs, inventory, and brand safety for nonpolitical advertisers.
The COVID-19 pandemic has quickly impacted our lives. From canceled events to shelter-in-place orders, the world looks very different than ...
My name is Haley Winckler, and I am the 2020 Content Marketing Wintern (winter intern) at Centro. During my time ...
Hello to those who find themselves now working from home! I’m Ben Smith, Salesforce Architect at Centro. I’m writing to ...
We told you all about ad spenders continuing to adopt programmatic advertising capabilities in-house. You know that digital media teams ...
A performance marketing agency can empower digital advertisers to deliver improved results in a great many ways. We explore exactly how.
Ready to understand the key factors influencing performance marketing? Let’s look at the top three issues faced by CMOs and performance marketers in 2020.
One guarantee with the U.S. elections in 2020 is that history won’t repeat itself—at least, not when it comes to ...
There’s a lot of noise out there, and as more marketers continue to adopt programmatic advertising, we will try to ...
Humans are a social species: We all want to belong. Being part of a community allows us to feel safe, ...
