Blog Archives - Page 69 of 192 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

AI and the Future of Search Engine Marketing

Explore how AI is transforming search engine marketing, what the future of search might look like, and how leaders can adapt and prepare.

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Blog Posts

Drive Efficiency by Creating a Bing-Specific Strategy

Implementing a Bing-specific strategy is becoming essential to the success of PPC programs. Here are some handy tips to help you do so.

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How to Create Digital First Assets

Thought leaders, assemble! We recently hosted a roundtable discussion with the Centro Industry Advisory Group (CIAG). The CIAG is aimed ...

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Bidding to Capacity for Lead Generation Businesses

In the roiling industry of Lead Generation, there is a present condition that must always be accounted for: bidding to capacity.

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Cashing in on Total Compensation

Mountain of debt have you feeling blue? Retirement savings not quite where you’d like them to be? Monthly expenses exceeding ...

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An Intern's Take on Ad Tech

Ever get overwhelmed by all the new trends in the ad tech industry? You’re not alone! As an intern who ...

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DIAL: Digital Innovations Awesome List (August 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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The Path to Great PPC for Search Marketers

Hey Search Marketers! Are you ready to make the move from good to great PPC results? Dig into our free ebook on the key elements that drive SEM growth.

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How to Optimize your SEM Program for the Next Big Thing: Voice Search

We take a look at the myriad ways marketers can optimize their SEM program to account for the insurgence of voice search queries.

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Centro Stories: Creating a New Corporate Blueprint, with Elles Skony

Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...

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