To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
Technology
Services
Resources
Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
After almost 10 years in the marketing and tech industries, I’m familiar with the struggles that digital marketers face day-to-day. ...
Big data is a powerful tool for performance marketers who want to optimize paid search. Learn about how big data powers PPC programs at scale.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
Opening day for Major League Baseball came early this year, and similarly the 2020 election cycle has kicked off earlier ...
Leaders in the ad tech space are constantly searching for a win-win-win innovation—something that’s great for clients, employers, and employees ...
Portfolio Bidding has been a SEM optimization methodology for some time, but what does it really do? How does it work? Learn more about Portfolio Bidding.
We outline a few ideas about how to start segmenting data in order to identify potential opportunities for growth and reduce costly inefficiencies.
How is your latest campaign doing? Are you driving traffic to your site? Are you increasing conversions? Are your social ...
Accurate paid search attribution is key to PPC success. These are the tools, models, and strategies you can use to maximize the benefits of PPC attribution.