REsource Center

Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

Read More
This is a block of text. Double-click this text to edit it.

Blog Posts

Tracking Basis Platform's Growth Over 1H

Can you believe the year is half over? Our team has accomplished a lot in the past six months to ...

Read More
Why a Cross-Platform Digital Marketing Strategy is a Must

As business leaders, you face an array of challenges every day. How can you put marketing at the forefront of ...

Read More
Evaluating the Role of PPC Competition in Your Google Adwords Audit

PPC competition is a huge factor impacting advertising performance. Including paid search competitor analysis in your performance audit offers many new opportunities for campaign optimization.

Read More
Google’s New Mobile Search Look: Black Is The New Green

Google's new mobile search look is shifting the familiar green indicators to those in black. Learn about the update here.

Read More
The Year is Half Over—Have You Checked in With Your Team?

Expectations that are not said are expectations that are not set. As managers, we often find ourselves holding people accountable ...

Read More
Utilizing Natural Language Processing in the Health Insurance Industry

We explore why tools like natural language processing can give health insurers a clear edge over their competitors.

Read More
DIAL: Digital Innovations Awesome List (July 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

Read More
Manual Bidding is Inefficient: Why You Need Automation for Paid Search Optimization

Many advertisers prefer the control of manual bidding. But paid search automation's improvements to campaign efficiency are too numerous to ignore.

Read More
The Role of Bid Optimization Technology in Preventing PPC Performance Issues

Bid optimization technology does a lot more than set keyword bids. Here’s how it helps advertisers avoid PPC performance issues.

Read More
1 67 68 69 70 71 190
chevron-down