Marketers face a pivotal choice in 2026: to frame their use of AI around driving business growth, or around cutting costs.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Marketers face a pivotal choice in 2026: to frame their use of AI around driving business growth, or around cutting costs.
With the winter holiday season fast approaching, we examine some best practices around preparing for peak shopping periods on Amazon.
Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...
Our Head of Growth Saumil Pandey explores 8 optimization strategies that will ensure your holiday PPC campaigns outperform the competition.
The holidays are upon us! As you’re making your advertising wish list this season, don’t forget to add search and ...
If you’ve been gingerly dipping your toes into OTT (Over The Top) advertising—2020 is your chance to jump in and ...
Here we present five areas of performance marketing where you can use paid search insights to execute more precise targeting.
“I rented a lake house in Austin with my dog Fenway.” “I went to Africa and hiked to see gorillas ...
In this article, we discuss how Facebook marketing empowers advertisers to effectively reach their target audiences and drive more conversions.
As we round out the final quarter of another successful year, I am reminded of all the stresses that come ...