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Marketing & Digital Advertising Thought Leadership Blog

Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.

How the CMO Role is Evolving: From Marketing Pillar to Organizational Lynchpin

Learn how the CMO role is evolving and why brands that embrace this evolution are best positioned to unlock their full potential.

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Blog Posts

Giving Thanks

The holiday season is often wonderful and challenging at the same time. Many of our biggest stressors are exacerbated during ...

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DIAL: Digital Innovations Awesome List (December 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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False Alarm! - Google Ads Displaying False Error Messages to Push their Bidding

With Google Ads displaying false error messages more and more frequently, wer dissects why all is not as it seems.

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Best Practices for Peak Shopping Periods on Amazon

With the winter holiday season fast approaching, we examine some best practices around preparing for peak shopping periods on Amazon.

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Centro Stories: Cultivating Raving Fans with Tyler Kelly

Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...

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8 Strategies to Optimize Holiday PPC campaigns

Our Head of Growth Saumil Pandey explores 8 optimization strategies that will ensure your holiday PPC campaigns outperform the competition.

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Add Search and Social to Your Holiday Wish List

The holidays are upon us! As you’re making your advertising wish list this season, don’t forget to add search and ...

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OTT Advertising For the Win in 2020

If you’ve been gingerly dipping your toes into OTT (Over The Top) advertising—2020 is your chance to jump in and ...

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Leveraging Paid Search Insights to Optimize Other Advertising Channels

Here we present five areas of performance marketing where you can use paid search insights to execute more precise targeting.

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