What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.
Portfolio Bidding is as an automated, goal-driven strategy that groups campaigns, ad groups, and keywords. Explore why you should adopt this approach.
9 Bing Shopping ad optimization techniques designed to empower advertisers to reach new audiences and drive revenue.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
Developments in the last two decades paved the way for paid online advertising to expand. Dive into the history of search engine marketing.
During the employee lifecycle there comes a point where it’s time to move on—whether that’s to a new challenge within ...
Centro just attended the ANA In-House Agency Conference in March—and we learned a lot. What was our main takeaway, you ...
We outline four tips designed to help you increase SEM spend without your performance numbers taking a hit.
If you work in media, chances are a good portion of your day is spent on a computer, cell phone ...
There are many ways to approach Adwords automation with Google or third-party services. Here's an overview of the best solutions to optimize SEM strategy.