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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Holiday Advertising in 2025: Delivering Value Amidst Economic Uncertainty

Discover how marketers can drive results in the 2025 holiday season by prioritizing value, trust, and strategic timing.

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Blog Posts

Google’s New Mobile Search Look: Black Is The New Green

Google's new mobile search look is shifting the familiar green indicators to those in black. Learn about the update here.

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The Year is Half Over—Have You Checked in With Your Team?

Expectations that are not said are expectations that are not set. As managers, we often find ourselves holding people accountable ...

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Utilizing Natural Language Processing in the Health Insurance Industry

We explore why tools like natural language processing can give health insurers a clear edge over their competitors.

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DIAL: Digital Innovations Awesome List (July 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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Manual Bidding is Inefficient: Why You Need Automation for Paid Search Optimization

Many advertisers prefer the control of manual bidding. But paid search automation's improvements to campaign efficiency are too numerous to ignore.

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The Role of Bid Optimization Technology in Preventing PPC Performance Issues

Bid optimization technology does a lot more than set keyword bids. Here’s how it helps advertisers avoid PPC performance issues.

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How to Maximize the Potential of Dynamic Search Ads

Dynamic Search Ads in Google Ads have long been a powerful digital tool to expand the reach of an advertising program.

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Level Up Your LinkedIn Game

There are about 3.2 billion social media users worldwide, and that number continues to rise daily. That statistic alone showcases ...

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How to Be an Invaluable Employee, as Told by Industry Thought Leaders

Thought leaders, assemble! We recently hosted a roundtable discussion with the Centro Industry Advisory Group (CIAG). The CIAG is aimed at ...

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