To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
Centro just attended the ANA In-House Agency Conference in March—and we learned a lot. What was our main takeaway, you ...
We outline four tips designed to help you increase SEM spend without your performance numbers taking a hit.
If you work in media, chances are a good portion of your day is spent on a computer, cell phone ...
There are many ways to approach Adwords automation with Google or third-party services. Here's an overview of the best solutions to optimize SEM strategy.
When it comes to improving quality of life and work, most think about reducing stress and increasing productivity. But how? ...
This guide Identifies if you’re using the correct optimization metrics to help you reach your overall business goals for PPC.
Advertising has been around since the beginning of time. While it’s evolved as technology has come into the forefront of ...
Having data driven PPC programs in the modern age requires quality data and the right tools to manage it. What happens when you lack quality data?
Is your brand important to you? We certainly hope so. After all, you've spent countless hours and innumerable amounts of ...