Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?
If you work in media, chances are a good portion of your day is spent on a computer, cell phone ...
There are many ways to approach Adwords automation with Google or third-party services. Here's an overview of the best solutions to optimize SEM strategy.
When it comes to improving quality of life and work, most think about reducing stress and increasing productivity. But how? ...
This guide Identifies if you’re using the correct optimization metrics to help you reach your overall business goals for PPC.
Advertising has been around since the beginning of time. While it’s evolved as technology has come into the forefront of ...
Having data driven PPC programs in the modern age requires quality data and the right tools to manage it. What happens when you lack quality data?
Is your brand important to you? We certainly hope so. After all, you've spent countless hours and innumerable amounts of ...
Google Shopping has become a dominant advertising strategy for retail businesses in recent years. Here are 10 shopping feed optimization techniques.
‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...