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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

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Blog Posts

Fit in to Stand Out with Native Advertising

If you work in media, chances are a good portion of your day is spent on a computer, cell phone ...

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Adwords Automation in 2019 - The Best Solutions for Automating SEM

There are many ways to approach Adwords automation with Google or third-party services. Here's an overview of the best solutions to optimize SEM strategy.

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5 Activities that Contribute to a Better Work/Life Blend

When it comes to improving quality of life and work, most think about reducing stress and increasing productivity. But how? ...

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Why is My PPC Performance Bad? Part III: How to Ensure You're Optimizing Towards the Correct Metric

This guide Identifies if you’re using the correct optimization metrics to help you reach your overall business goals for PPC.

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Advertising Needs to Give Consumers More of a Choice

Advertising has been around since the beginning of time. While it’s evolved as technology has come into the forefront of ...

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Data Driven PPC: The Secret To Paid Search Success is Quality Data

Having data driven PPC programs in the modern age requires quality data and the right tools to manage it. What happens when you lack quality data?

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How To Maintain Brand Safety During Programmatic Media Buys

Is your brand important to you? We certainly hope so. After all, you've spent countless hours and innumerable amounts of ...

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10 Shopping Feed Optimization Techniques for Better Retail Advertising

Google Shopping has become a dominant advertising strategy for retail businesses in recent years. Here are 10 shopping feed optimization techniques.

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What is Audience Extension? - Ask the Expert

‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...

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