Explore how consistent advertising builds mental availability, shaping recall in buying moments and supporting long-term brand growth.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore how consistent advertising builds mental availability, shaping recall in buying moments and supporting long-term brand growth.
As business leaders, you face an array of challenges every day. How can you put marketing at the forefront of ...
PPC competition is a huge factor impacting advertising performance. Including paid search competitor analysis in your performance audit offers many new opportunities for campaign optimization.
Google's new mobile search look is shifting the familiar green indicators to those in black. Learn about the update here.
Expectations that are not said are expectations that are not set. As managers, we often find ourselves holding people accountable ...
We explore why tools like natural language processing can give health insurers a clear edge over their competitors.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
Many advertisers prefer the control of manual bidding. But paid search automation's improvements to campaign efficiency are too numerous to ignore.
Bid optimization technology does a lot more than set keyword bids. Here’s how it helps advertisers avoid PPC performance issues.
Dynamic Search Ads in Google Ads have long been a powerful digital tool to expand the reach of an advertising program.