REsource Center

Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

Read More
This is a block of text. Double-click this text to edit it.

Blog Posts

How to Use Social Media to Drive Conversions

Social media is a powerful tool to build brand awareness and boost engagement. But how can social media drive conversions? Click for strategies!

Read More
Why is My PPC Performance Bad? Part II: How to Identify Poorly Performing Dimensions

Are dimensions dragging down your PPC performance? This handy guide identifies failing dimensions and determines next steps.

Read More
How to Calculate CPC: A Guide for Digital Advertisers

It’s imperative to know how to calculate CPC - and to get it right. Ensure you're getting the biggest bang for your buck with this handy guide.

Read More
Top 7 Remarketing Tips to Broaden Reach and Drive More Conversions

In this article, we explore seven important tips that can help you launch your remarketing strategy the right way.

Read More
How to Write Social Media Ads That Convert

Marketers know they need to be active on social media, but what exactly does that mean? Sure, it's important to ...

Read More
A Gentle Introduction to Artificial Intelligence

We hear the term artificial intelligence daily, but what exactly does it mean? How does it apply to marketing? Learn everything you need to know about AI.

Read More
4 Basic Principles to Help Boost Conversions

What can you do to boost conversions and help take your audience over the finish line? We outline 4 tried-and-tested tactics.

Read More
How to Define the Right Metrics for Your Business Goals (and Avoid the Wrong Ones)

Ever wonder why you're not meeting your revenue goals, even if all your metrics are on target? It could be that you are optimizing toward the wrong metrics.

Read More
7 Tips and Tricks For Better PPC Keyword Research

A keyword list is one of the most important things you can create to drive marketing goals. Here are 7 tips & tricks to beat competition and boost ROI.

Read More
1 74 75 76 77 78 190
chevron-down