Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
How the 2026 midterms' $10.8 billion in political ad spending will affect CPMs, inventory, and brand safety for nonpolitical advertisers.
When you’re seeing great results from your Shopping Ads in Google, why test out Bing and look to “fix something that isn’t broken?”
Can you believe the year is half over? Our team has accomplished a lot in the past six months to ...
As business leaders, you face an array of challenges every day. How can you put marketing at the forefront of ...
PPC competition is a huge factor impacting advertising performance. Including paid search competitor analysis in your performance audit offers many new opportunities for campaign optimization.
Google's new mobile search look is shifting the familiar green indicators to those in black. Learn about the update here.
Expectations that are not said are expectations that are not set. As managers, we often find ourselves holding people accountable ...
We explore why tools like natural language processing can give health insurers a clear edge over their competitors.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
Many advertisers prefer the control of manual bidding. But paid search automation's improvements to campaign efficiency are too numerous to ignore.
