Blog Archives - Page 78 of 192 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

In a Privacy-First World, Is Community-Based Marketing the Key?

Learn why marketers are embracing community-driven strategies to navigate signal loss and privacy regulations while maintaining meaningful connections.

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Blog Posts

How to Define the Right Metrics for Your Business Goals (and Avoid the Wrong Ones)

Ever wonder why you're not meeting your revenue goals, even if all your metrics are on target? It could be that you are optimizing toward the wrong metrics.

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7 Tips and Tricks For Better PPC Keyword Research

A keyword list is one of the most important things you can create to drive marketing goals. Here are 7 tips & tricks to beat competition and boost ROI.

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Machine Learning vs Deep Learning: A Guide to Understanding the Differences and Applications

Machine learning and deep learning are some of the most overused buzzwords in the SEM industry. Learn the differences & how to apply each.

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National vs. Local Geo-Targeting: Which SEM Strategy is Best?

We offer some tips and a handy checklist to help you determine whether targeting nationally or locally is the best approach for you.

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How To Optimize PPC Landing Pages To Secure More Leads

PPC landing pages are the gateway for converting traffic into leads and customers. Learn some simple optimization best practices here.

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Why is My PPC Performance Bad? Part I: How to Identify Root Cause

Strong PPC performance is essential. This easy-to-follow guide identifies the root causes and gets your PPC performance back up to speed.

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AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

In this AI vs. Machine Learning breakdown, learn the distinctions between the advanced technologies as well as the benefits each brings to SEM programs.

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Six SEM Trends You Need to Know in 2019

Want to know what hot SEM trends and technologies will take your PPC efforts to new heights? We've outlined 6 SEM trends to keep an eye on.

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DIAL: Digital Innovations Awesome List (January 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming—so we ...

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