Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
Learn how the CMO role is evolving and why brands that embrace this evolution are best positioned to unlock their full potential.
Many advertisers prefer the control of manual bidding. But paid search automation's improvements to campaign efficiency are too numerous to ignore.
Bid optimization technology does a lot more than set keyword bids. Here’s how it helps advertisers avoid PPC performance issues.
Dynamic Search Ads in Google Ads have long been a powerful digital tool to expand the reach of an advertising program.
There are about 3.2 billion social media users worldwide, and that number continues to rise daily. That statistic alone showcases ...
Thought leaders, assemble! We recently hosted a roundtable discussion with the Centro Industry Advisory Group (CIAG). The CIAG is aimed at ...
Our mission is to improve the lives of the people working in this industry. And when we first launched Basis—our ...
We dissect why targeting long-tail keywords is a great way to optimize ad spend and attract more paid search traffic to your business.
Memorial Day has passed, schools are out for summer, and (in Chicago) we’re finally breaking free from the rain and ...
In the second of our two-part series on hybrid conversions, we delve into how you can try them, how to check them, and how to revise them.
