Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
In this new era of AI-led digital advertising, creative has become a critical point of human control and ingenuity.
There are about 3.2 billion social media users worldwide, and that number continues to rise daily. That statistic alone showcases ...
Thought leaders, assemble! We recently hosted a roundtable discussion with the Centro Industry Advisory Group (CIAG). The CIAG is aimed at ...
Our mission is to improve the lives of the people working in this industry. And when we first launched Basis—our ...
We dissect why targeting long-tail keywords is a great way to optimize ad spend and attract more paid search traffic to your business.
Memorial Day has passed, schools are out for summer, and (in Chicago) we’re finally breaking free from the rain and ...
In the second of our two-part series on hybrid conversions, we delve into how you can try them, how to check them, and how to revise them.
After almost 10 years in the marketing and tech industries, I’m familiar with the struggles that digital marketers face day-to-day. ...
Big data is a powerful tool for performance marketers who want to optimize paid search. Learn about how big data powers PPC programs at scale.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
