Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...
From appealing to emotions to discovering new ways to target audiences, we explore five ways you can optimize the customer experience.
Trying to learn how to advertise on Google Maps? Want enhance your digital advertising strategy? Learn everything you need to know!
We outline the benefits - and potential drawbacks - of Google's expansion to exact match keywords for your PPC program.
Prepare your campaigns for the future with predictive advertising technologies that target audiences, optimize ad spend and predict consumer behavior.
For digital marketers, Bing PPC opportunities grow every year—especially targeting shoppers who are willing to spend more than the average searcher.
Here are eight ways to execute PPC campaign management so you can see your ROI - and profits - blossom and thrive.
‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...
The digital industry is constantly evolving, which can make keeping up with the latest trends and advances very challenging. Fear ...