To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
Ready to reevaluate your Amazon ad tactics to stay relevant? Get insights into the biggest mistakes and get ad copy tips to boost ROI.
Learn how IoT marketing can uncover new, unique data insights and opportunities to give your PPC campaigns a major boost in conversions and ROI.
Amazon is now the third largest digital advertising platform in the world, behind Google and Facebook. We discuss five reasons why.
Sometimes the tools you need to increase ROI and boost ad revenues are right at your fingertips. Learn 9 creative ways to leverage lead capacity.
Are your campaigns suffering from ad fraud? Read on to learn the terrifying tactics fraudsters use to curse your advertising campaigns.
To even the most casual observer, it’s obvious we are living in unparalleled and unprecedented political times. And, paradoxically, it ...
As Google Voice Search rises in popularity, it's becoming important for businesses to improve their pay-per-click performance and reach new consumers.
Revenue management takes time, effort and patience but can boost value and elicit strong returns. Learn how to apply revenue management principles to PPC.
Ever wondered about the keys to success in driving marketing revenue & ROI? Learn how visibility around customer data provides a direct path.