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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

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Blog Posts

8 Ways to Improve PPC Campaign Management

Here are eight ways to execute PPC campaign management so you can see your ROI - and profits - blossom and thrive.

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Ask the Expert: What is Machine Learning?

‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...

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Digital Trends & Predictions for 2019 [Infographic]

The digital industry is constantly evolving, which can make keeping up with the latest trends and advances very challenging. Fear ...

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What is PPC? A Guide to PPC Basics

Everything you need to understand what PPC is, how it works, and how to leverage it effectively to boost profits, reach targets, and take your digital advertising campaigns to new levels.

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What Smartphone AI Means For the Future of Business Intelligence

Smartphone AI might offer numerous advantages to consumers, but how can it help with your digital advertising efforts? Explore the benefits!

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5 Ways to Capture Consumers' Attention in Saturated Online Channels

Consumers are constantly inundated with video ads from a multitude of brands both large and small. Whether they're on a ...

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Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

You know that automated platforms attempt to make SEM account maintenance easy—but your PPC campaign work doesn’t stop there.

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5 Tips For Your Thanksgiving PPC Campaigns

We outline five handy tips you should keep in mind as you prepare and execute your Thanksgiving PPC campaigns.

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Holiday Advertising Trends 2018 [Infographic]

‘Tis the season… to be advertising! HO HO HO! Thanksgiving is practically here, Black Friday is right around the corner, ...

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