To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
Worried your website redesign will reduce traffic? Learn how to survive a website redesign with your SEO and PPC intact with our SEM website redesign guide!
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If you’re looking for new terms that can form the basis of your PPC campaigns, check out these 16 keyword research tactics.
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Are you ready? The path to bringing programmatic software in-house isn’t always linear. When it comes to programmatic buying, there ...
Facebook is changing its ad platform to account for new data privacy measures. Find out what this means for your company's Facebook ads.
With new data regulations, the future of marketing is uncertain. Learn how to future-proof your marketing growth strategy.