REsource Center

Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.

How Marketing Organizations are Investing in AI

To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.

Read More
This is a block of text. Double-click this text to edit it.

Blog Posts

Ask the Expert: What’s Blockchain?

Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and trends ...

Read More
SEM for Financial Services: Everything You Need to Know

Do you manage SEM for financial services? Read our in-depth guide on how to improve search engine marketing for the financial services industry.

Read More
Digital Advertising in the Fourth Industrial Revolution

Is your business ready for the Fourth Industrial Revolution? It's vital that you adapt your digital advertising to the changes digitization is driving.

Read More
Google Responsive Search Ads: How to Automate Ad Copy A/B Testing

Want to automate A/B testing for your Google responsive search ads? Read our blog post to get detailed tips on how to automate your responsive search ads.

Read More
DIAL: Digital Innovations Awesome List (August 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

Read More
How to Budget for Digital Marketing Projects

Every company has unique digital marking projects. Budgeting and planning for online advertising costs will depend on your industry, company size, and ...

Read More
DIAL: Digital Innovations Awesome List (July 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

Read More
Forrester Study: Digital Media Buying Convergence

75% of agencies are breaking down buying silos. Are you?

Read More
The Digital Media Trends Political Marketers are Watching in 2018

The November midterm election may seem far away, but political operatives and marketers have been gearing up for this consequential ...

Read More
1 80 81 82 83 84 189
chevron-down