Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
How the 2026 midterms' $10.8 billion in political ad spending will affect CPMs, inventory, and brand safety for nonpolitical advertisers.
‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...
It's no secret that landing page design is important. But to what degree does it affect SEM success? Learn how to avoid common pitfalls.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
When defining a PPC bid optimization strategy, it's important to consider newer technologies. Learn the details of a profit maximization strategy.
NLP is a branch of data science that turns text into structured data to obtain actionable insights. Learn how NLP works and the ways it benefits PPC.
GDPR and regulatory compliance mandates are now governing how data can be collected and managed. Get insights into navigating SEM regulatory compliance.
Increasing numbers of shoppers are using their mobile devices. Here are seven key tips to give your mobile marketing strategy a boost.
In the digital world, technology and trends are constantly in flux—some are so powerful, they become best practices, while others ...
A good video ad strategy is a necessity to stay competitive in digital advertising. Here are 9 video ad hacks for user engagement.
