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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

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Blog Posts

Automating PPC with the New Google Ads

Are you looking for ways to automate Google ads to boost ROI and add value to your advertising efforts? We let you in on 5 ways you can automate Google Ads.

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Bid Optimization Opportunities You May Be Missing

They say that the game of chess takes an hour to learn and a lifetime to master. The same goes ...

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Amazon Advertising or Google Ads: What’s Right for Your PPC Strategy?

Amazon advertising, Google ads: which is best for your marketing budget and strategy? We weigh the benefits of both.

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Top 13 Ways to Improve Your PPC Advertising ROI

PPC advertising, when managed well, can be one of the most cost-effective tools for reaching your audience. For one, it’s ...

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Digital Marketing: What's Driving Best Practices?

What do you need to know to improve your digital marketing acumen? This list provides a foundation for every digital marketer, from novice to expert.

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Why Seasonality Matters in Digital Marketing

Digital marketing is affected by seasonal trends; there are many advantages – and a few disadvantages – to following seasonal advertising trends. ...

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The Rise of Automated PPC Bidding

If you’re still doing manual bidding, you’re doing it all wrong. Automated PPC bidding removes the heavy lifting and guesswork from online advertising.

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The Website Redesign Guide for Search Engine Marketers

Worried your website redesign will reduce traffic? Learn how to survive a website redesign with your SEO and PPC intact with our SEM website redesign guide!

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How to Launch Successful SEM Campaigns for Higher Education

Take an in-depth look at 10 tactics designed to help super-charge SEM campaigns for higher education advertising.

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