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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

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Blog Posts

Digital Advertising in the Fourth Industrial Revolution

Is your business ready for the Fourth Industrial Revolution? It's vital that you adapt your digital advertising to the changes digitization is driving.

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Google Responsive Search Ads: How to Automate Ad Copy A/B Testing

Want to automate A/B testing for your Google responsive search ads? Read our blog post to get detailed tips on how to automate your responsive search ads.

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DIAL: Digital Innovations Awesome List (August 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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How to Budget for Digital Marketing Projects

Every company has unique digital marking projects. Budgeting and planning for online advertising costs will depend on your industry, company size, and ...

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DIAL: Digital Innovations Awesome List (July 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Forrester Study: Digital Media Buying Convergence

75% of agencies are breaking down buying silos. Are you?

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The Digital Media Trends Political Marketers are Watching in 2018

The November midterm election may seem far away, but political operatives and marketers have been gearing up for this consequential ...

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Introduction to Machine Learning for Marketers and Businesses

Searching for a comprehensive introduction to machine learning that doesn’t read like it was written by Einstein for Einstein? We’re here to help.

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DIAL: Digital Innovations Awesome List (June 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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