Explore how AI is reshaping advertising teams, from task automation to evolving roles and job security perceptions.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore how AI is reshaping advertising teams, from task automation to evolving roles and job security perceptions.
We outline five handy tips you should keep in mind as you prepare and execute your Thanksgiving PPC campaigns.
‘Tis the season… to be advertising! HO HO HO! Thanksgiving is practically here, Black Friday is right around the corner, ...
We let you in on 10 keyword tricks of the trade to help your PPC ads perform better, more efficiently, and get seen by the right prospects.
How have technologies like machine learning transformed the digital advertising industry? Learn how ML is propelling the evolution of digital advertising.
Five ways that big data has turned digital marketing on its head, opening up new opportunities for marketers and their customers.
Ad blockers can have a major impact on your PPC growth potential, but it doesn't have to. In fact, it could be an opportunity.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming—so ...
PPC programs often suffer from keyword cannibalization that lowers ROI, increases CPC and reduces conversions. Learn 4 handy ways to avoid keyword cannibalization.
Are you garnering the most value from intent data? We let you in on how to harness the potential of intent data to capture new and unique customer insights.