The live sports broadcast landscape is changing. See how sports advertisers can effectively reach and connect with fans in the digital age.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
The live sports broadcast landscape is changing. See how sports advertisers can effectively reach and connect with fans in the digital age.
As Google Voice Search rises in popularity, it's becoming important for businesses to improve their pay-per-click performance and reach new consumers.
Revenue management takes time, effort and patience but can boost value and elicit strong returns. Learn how to apply revenue management principles to PPC.
Ever wondered about the keys to success in driving marketing revenue & ROI? Learn how visibility around customer data provides a direct path.
How do you activate and improve media performance? Well, by the thoughtful integration of digital buying, of course! Is converging ...
Keeping up with the trade pubs and latest trends in the ad tech world can be tough and time-consuming. We ...
Are you looking for ways to automate Google ads to boost ROI and add value to your advertising efforts? We let you in on 5 ways you can automate Google Ads.
They say that the game of chess takes an hour to learn and a lifetime to master. The same goes ...
Amazon advertising, Google ads: which is best for your marketing budget and strategy? We weigh the benefits of both.
PPC advertising, when managed well, can be one of the most cost-effective tools for reaching your audience. For one, it’s ...