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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

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Blog Posts

DIAL: Digital Innovations Awesome List (May 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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The Ultimate Guide to GDPR for Advertising

The customer journey is changing quickly, in part due to the GDPR - a regulation that’s changing the way marketers can advertise to EU citizens.

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Basis Spotlight: Put Optimization in the Driver’s Seat for Your Campaigns

There’s an endless number of options for creating a digital media campaign, but rarely does your client’s budget afford the ...

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Data-Driven Attribution and Search Engine Marketing

We discuss how the future of marketing precision is built on an ability to make sense of every data, tying signals to user behavior.

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Top Highlights from AdExchanger’s PROGRAMMATIC I/O

AdExchanger’s PROGRAMMATIC I/O conference was held in San Francisco on April 10th – 11th this year. It’s a time that ...

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PPC Landing Pages: 4 Best Practices for Optimizing Conversions

Learn how to create engaging PPC landing pages that will connect deeply with your customers and drive conversions.

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Ask the Expert: What’s GDPR?

Ask the Expert is a blog series from Basis where we break down the complicated tools, tech, and trends you’ve ...

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Augmented Reality: The New Revolution in Digital Advertising

How will that sofa look in your home? You can measure and hope for the best or you can use an augmented reality app to see it in your space.

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What Is Machine Learning?

Everywhere you look these days, machine learning and artificial intelligence are in the news. We take a look at what all the buzz is about.

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