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Marketing & Digital Advertising Thought Leadership Blog

Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.

Achieving and Demonstrating ROI on AI in Marketing

Learn how advertising leaders can better deliver and demonstrate the return on investment of their AI investments.

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Blog Posts

DIAL: Digital Innovations Awesome List (December 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming—so ...

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Ask the Expert: What is Amazon Advertising Platform?

‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...

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How to Optimize Digital Advertising to Improve the Customer Experience

From appealing to emotions to discovering new ways to target audiences, we explore five ways you can optimize the customer experience.

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How to Leverage Google Maps to Supercharge Online Advertising

Trying to learn how to advertise on Google Maps? Want enhance your digital advertising strategy? Learn everything you need to know!

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How Google's Exact Match Keywords Update Will Impact PPC

We outline the benefits - and potential drawbacks - of Google's expansion to exact match keywords for your PPC program.

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Why Predictive Advertising is the Future of Digital Marketing

Prepare your campaigns for the future with predictive advertising technologies that target audiences, optimize ad spend and predict consumer behavior.

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7 Bing PPC Secrets That Expand SEM Beyond Google

For digital marketers, Bing PPC opportunities grow every year—especially targeting shoppers who are willing to spend more than the average searcher.

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8 Ways to Improve PPC Campaign Management

Here are eight ways to execute PPC campaign management so you can see your ROI - and profits - blossom and thrive.

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Ask the Expert: What is Machine Learning?

‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...

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