Blog Archives - Page 88 of 191 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

How Advertisers Can Harness AI While Navigating its Risks

Here's how industry leaders can ensure their teams' forays into new AI-driven advertising tools are safeguarded against risk.

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Blog Posts

Basis Spotlight: YouTube Campaign Inclusion

We continue to release product features, updates, and functionality within Basis to make your day-to-day campaign management more effective and ...

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Webinar From Centro Institute: How to Advance Your Location-Based Advertising Strategy

Every step your audience takes, the mobile advertising opportunity follows. Did you know location-based ad spending will reach $32 billion ...

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DIAL: Digital Innovations Awesome List (March 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Get the Full Picture: Consolidate the Crucial Elements of a Digital Media Buy

Looking to improve digital media campaign performance for your clients? Need to consolidate your research and reporting tools to make ...

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Centro Institute: Private Marketplaces Q&A

We received a lot of questions during our February Centro Institute webinar on private marketplaces. Because we wanted to keep ...

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What is Connected TV Advertising?

‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...

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What's the State of Your Digital Media Buying Team?

Programmatic Tools and Technology Nearly 90% of agencies and 81% of marketers plan to expand their programmatic buying capabilities in ...

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Webinar From Centro Institute: A Primer on PMPs

Calling all digital nerds: February is private marketplaces month at Centro. And what better way to celebrate than by tuning ...

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DIAL: Digital Innovations Awesome List (February 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To ...

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