Explore why ad curation is gaining traction in 2026 as marketers demand control, efficiency, and brand-safe environments.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore why ad curation is gaining traction in 2026 as marketers demand control, efficiency, and brand-safe environments.
Amazon advertising, Google ads: which is best for your marketing budget and strategy? We weigh the benefits of both.
PPC advertising, when managed well, can be one of the most cost-effective tools for reaching your audience. For one, it’s ...
What do you need to know to improve your digital marketing acumen? This list provides a foundation for every digital marketer, from novice to expert.
Digital marketing is affected by seasonal trends; there are many advantages – and a few disadvantages – to following seasonal advertising trends. ...
If you’re still doing manual bidding, you’re doing it all wrong. Automated PPC bidding removes the heavy lifting and guesswork from online advertising.
Worried your website redesign will reduce traffic? Learn how to survive a website redesign with your SEO and PPC intact with our SEM website redesign guide!
Take an in-depth look at 10 tactics designed to help super-charge SEM campaigns for higher education advertising.
Keeping up with the trade pubs and latest trends in the ad tech world can be tough and time-consuming. We ...
Tired of playing guessing games about which ad will provide better results? Google Ads has your back. Click to learn more about ad strength!