Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Five questions that reveal whether an agency partner fits 2026's demands.
Are you garnering the most value from intent data? We let you in on how to harness the potential of intent data to capture new and unique customer insights.
Ready to reevaluate your Amazon ad tactics to stay relevant? Get insights into the biggest mistakes and get ad copy tips to boost ROI.
Learn how IoT marketing can uncover new, unique data insights and opportunities to give your PPC campaigns a major boost in conversions and ROI.
Amazon is now the third largest digital advertising platform in the world, behind Google and Facebook. We discuss five reasons why.
Sometimes the tools you need to increase ROI and boost ad revenues are right at your fingertips. Learn 9 creative ways to leverage lead capacity.
Are your campaigns suffering from ad fraud? Read on to learn the terrifying tactics fraudsters use to curse your advertising campaigns.
To even the most casual observer, it’s obvious we are living in unparalleled and unprecedented political times. And, paradoxically, it ...
As Google Voice Search rises in popularity, it's becoming important for businesses to improve their pay-per-click performance and reach new consumers.
Revenue management takes time, effort and patience but can boost value and elicit strong returns. Learn how to apply revenue management principles to PPC.
