To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
Technology
Services
Resources
Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
For a media buyer, the digital work doesn't end once a campaign is up and running. The launch is just ...
We're back from a trip to the Mile High City, where the 2017 Ibotta Mobile Innovation Summit has concluded. We ...
Technology has been changing the way we work and live for decades now, and the digital industry and digital media ...
Retail's busiest season is right around the corner, so it's time to make a digital strategy list – and check ...
Coming in October, we'll be launching Algorithmic Optimization, an efficiency tool that makes automated bid adjustments to the best performing ...
According to 2016 Smith & Beta data, 93% of agency employees feel they are not exceeding client expectations. It's an ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
While you're busy this extended weekend with family gatherings, parades, and backyard lounging, don't lose track of what Labor Day ...
Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and trends ...