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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

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Blog Posts

Advertisers and Marketers Talk Programmatic Expectations in 2018

It’s no secret: Digital is more complex than ever before. The industry has seen an explosion of tech, vendors, tracking ...

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DIAL: Digital Innovations Awesome List (April 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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The RGB of RTB

As a digital media professional, what would it mean for you to have a full set of digital tools at ...

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Basis Spotlight: YouTube Campaign Inclusion

We continue to release product features, updates, and functionality within Basis to make your day-to-day campaign management more effective and ...

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Webinar From Centro Institute: How to Advance Your Location-Based Advertising Strategy

Every step your audience takes, the mobile advertising opportunity follows. Did you know location-based ad spending will reach $32 billion ...

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DIAL: Digital Innovations Awesome List (March 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Get the Full Picture: Consolidate the Crucial Elements of a Digital Media Buy

Looking to improve digital media campaign performance for your clients? Need to consolidate your research and reporting tools to make ...

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Centro Institute: Private Marketplaces Q&A

We received a lot of questions during our February Centro Institute webinar on private marketplaces. Because we wanted to keep ...

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What is Connected TV Advertising?

‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...

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