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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.

How Marketing Organizations are Investing in AI

To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.

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Blog Posts

Centro Gives Back in 2017 with Giving Tree Program

At Centro, we believe we can make the world a better place. It’s a pillar of our corporate manifesto: Each ...

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DIAL: Digital Innovations Awesome List (December)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To ...

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The Most Popular Blog Posts in November

We post great content to our blog every week, but between hectic days (or weeks, or months) at work, trying ...

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2018 Digital Marketing Insights Q&A

We received a lot of questions during our November 3Ton30 webinar. Because we like to keep these bite-sized presentations under 45 ...

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Dreamforce 2017 Recap: The Best Highlights & Takeaways

Do the math: What do you get when you add up four sunny days in California, countless breakout sessions and ...

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DIAL: Digital Innovations Awesome List (November)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Basis DSP Spotlight: Increase Productivity with Bulk Editing Capabilities

Digital advertising and campaign management is fast-paced. From a digital media team's perspective, strategists, planners, and buyers need to be ...

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Key Insights on Demand Side Platforms from the G2 Crowd Grid Report

How do you determine the best demand side platform? That's not an easy question to answer. Demand side platforms, or DSPs, ...

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DIAL: Digital Innovations Awesome List (October)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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