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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

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Blog Posts

The Most Popular Blog Posts in November

We post great content to our blog every week, but between hectic days (or weeks, or months) at work, trying ...

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2018 Digital Marketing Insights Q&A

We received a lot of questions during our November 3Ton30 webinar. Because we like to keep these bite-sized presentations under 45 ...

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Dreamforce 2017 Recap: The Best Highlights & Takeaways

Do the math: What do you get when you add up four sunny days in California, countless breakout sessions and ...

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DIAL: Digital Innovations Awesome List (November)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Basis DSP Spotlight: Increase Productivity with Bulk Editing Capabilities

Digital advertising and campaign management is fast-paced. From a digital media team's perspective, strategists, planners, and buyers need to be ...

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Key Insights on Demand Side Platforms from the G2 Crowd Grid Report

How do you determine the best demand side platform? That's not an easy question to answer. Demand side platforms, or DSPs, ...

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DIAL: Digital Innovations Awesome List (October)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Basis Spotlight: Best Practices for Campaign Optimization

For a media buyer, the digital work doesn't end once a campaign is up and running. The launch is just ...

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Ibotta Mobile Innovation Summit Recap and Takeaways

We're back from a trip to the Mile High City, where the 2017 Ibotta Mobile Innovation Summit has concluded. We ...

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