To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
Next up in our ad tech analogies series: The Black Shoes Analogy, which explains the benefit of buying from a ...
"Marketers can now target audiences based on page-level demographic data, predicted viewability and brand protection parameters on ad-tech provider Centro's ...
Centro Provides Marketers with Easy-to-Use Programmatic Advertising Software with Robust Viewability, Demographic and Brand Safety Audience Targeting Options Chicago ...
Next up in our ad tech analogies series: The Concert Ticket Analogy, which explains the difference between preferred deals, private ...
"Many DSPs now offer to shoulder the burden of setting up private marketplace deals for their clients. Recently Centro, which ...
Next up in our ad tech analogies series: The Nordstrom analogy, which explains the daisy chain/waterfall process of monetizing inventory. ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
It's no secret that programmatic has exploded in recent years – and while it's opened up opportunity in the industry, ...
"Ad tech is rife with shady characters. Until now, questionable behavior has frequently gone unchallenged. That's about to change." Read ...