Basis Technologies' Noor Naseer breaks down the most important trends for digital advertisers to know for 2024.
Coming in October, we'll be launching Algorithmic Optimization, an efficiency tool that makes automated bid adjustments to the best performing placements of your campaigns. The feature streamlines inventory analysis and fine-tuning to generate better outcomes, allowing you to focus more on business objectives.
We created this feature with media buyers in mind, to save valuable hours in their day. Every 12 hours, campaign goals are analyzed, budgets are better distributed, and placements are optimized toward relevant KPIs.
The initial feedback from a buyer test-driving Basis' Algorithmic Optimization feature was: “I have a campaign that requires a $10 video CPM to run on only one video exchange. The client also wanted a completion rate between 65%-70%. No matter how frequent or aggressive my manual optimizations were, I couldn't get above a 62% completion rate. Once I added the new optimization feature, the completion rate grew higher and higher every day. The campaign ends in a couple of days and is currently at a 75% completion rate!"
Need some more reasons why the Algorithmic Optimization tool will benefit you?
Register for our upcoming September webinar to learn how to make Algorithmic Optimization work for you and to get a sneak peek at some other upcoming Basis features.