Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
Digital advertising and campaign management is fast-paced. From a digital media team's perspective, strategists, planners, and buyers need to be able make quick updates and modifications. But the amount of manual effort required to plan campaigns means it's often hard to find time to continuously evaluate campaign performance and optimize towards success. With one of the busiest seasons right around the corner for marketers, finding ways to create efficiencies, improve the digital media workflow, and utilize the right tools and techniques are crucial building blocks for campaign success.
Basis DSP's new productivity tool, Bulk Editor, lets you make multiple changes simultaneously, so you spend less time modifying campaign settings and spend more time focusing on campaign strategies. Instead of going into individual campaigns to adjust settings, Bulk Editor allows you to make changes at once, which helps to speed up campaign set-up and free up time for strategic thinking and optimizations:
To learn more about Basis DSP, visit our website or email us at info@centro.net.