To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
Centro Academy, an educational program where digital media buyers are trained in DSP buying foundations and advanced programmatic strategies, welcomed ...
An international thrift store chain came to Centro for help building brand awareness, increasing foot and website traffic, and soliciting ...
In order to build brand awareness and generate engagement across more than 7,000 ZIP codes, a major telecommunications company developed ...
We received a lot of questions during our May 3T webinar. Because we like to keep these bite-sized presentations under ...
A national soft drink label came to Centro looking to improve regional brand recognition and boost local awareness. The brand ...
"Programmatic buyers on the open exchange who think they’re purchasing inventory from ESPN or The New York Times often end ...
What's the deal with fake news anyway? It's become the latest hot topic – especially in the online media industry. ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
We received a lot of questions during our April 3T paid social webinar. Because we like to keep these bite-sized ...