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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

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Blog Posts

Ad Tech Analogies: Simple is the New Smart (The Dinner Recipe Analogy)

It's our final ad tech analogy in the series: The Dinner Recipe Analogy, which explains how KPIs affect what programmatic ...

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Hit the Social Media Sweet Spot: Crafting a Social Strategy that Delivers

Social media's unmatched reach has made it increasingly important to include on every media plan, but so many platforms, objectives, ...

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Ad Tech Analogies: Simple is the New Smart (The Rue La La Analogy)

Next up in our ad tech analogies series: The Rue La La Analogy, which explains how private marketplaces and private ...

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DIAL: Digital Innovations Awesome List (July)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Ad Tech Analogies: Simple is the New Smart (The Online Shopping Cart Analogy)

Next up in our ad tech analogies series: The Online Shopping Cart Analogy, which explains how programmatic direct buying works. ...

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Consumers Having a Blast this Independence Day

This year, 219 million Americans will be celebrating our 214 years of independence. And, while they're busy partying, they will ...

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Ad Tech Analogies: Simple is the New Smart (The Coupon Code Analogy)

Next up in our ad tech analogies series: The Coupon Code Analogy, which explains how Deal IDs facilitate private marketplaces. Before ...

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Ad Tech Analogies: Simple is the New Smart (The Black Shoes Analogy)

Next up in our ad tech analogies series: The Black Shoes Analogy, which explains the benefit of buying from a ...

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Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify Deals

"Marketers can now target audiences based on page-level demographic data, predicted viewability and brand protection parameters on ad-tech provider Centro's ...

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