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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

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Blog Posts

Centro DSP Adds Audience Targeting and Brand Protection Capabilities Through Integration of comScore and DoubleVerify Data

Centro Provides Marketers with Easy-to-Use Programmatic Advertising Software with Robust Viewability, Demographic and Brand Safety Audience Targeting Options   Chicago ...

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Ad Tech Analogies: Simple is the New Smart (Concert Ticket Analogy)

Next up in our ad tech analogies series: The Concert Ticket Analogy, which explains the difference between preferred deals, private ...

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Centro’s DSP Customers Embrace Shift To Private Marketplaces

"Many DSPs now offer to shoulder the burden of setting up private marketplace deals for their clients. Recently Centro, which ...

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Ad Tech Analogies: Simple is the New Smart (The Nordstrom Analogy)

Next up in our ad tech analogies series: The Nordstrom analogy, which explains the daisy chain/waterfall process of monetizing inventory. ...

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DIAL: Digital Innovations Awesome List (June)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Ad Tech Analogies: Simple is the New Smart (The Mall Analogy)

It's no secret that programmatic has exploded in recent years – and while it's opened up opportunity in the industry, ...

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Ads.txt Could Wipe Out a Legion of Programmatic Ad Players. That's Good

"Ad tech is rife with shady characters. Until now, questionable behavior has frequently gone unchallenged. That's about to change." Read ...

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Meet Our May Centro Certified Programmatic Grads

Centro Academy, an educational program where digital media buyers are trained in DSP buying foundations and advanced programmatic strategies, welcomed ...

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Centro In Action: Thrift Store Chain Scores a 'Great Find' with Centro

An international thrift store chain came to Centro for help building brand awareness, increasing foot and website traffic, and soliciting ...

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