Blog Archives - Page 93 of 191 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

What Can Advertisers Do About Misinformation and Hate Speech on Social Media?

With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands/clients?

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Blog Posts

DIAL: Digital Innovations Awesome List (July)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Ad Tech Analogies: Simple is the New Smart (The Online Shopping Cart Analogy)

Next up in our ad tech analogies series: The Online Shopping Cart Analogy, which explains how programmatic direct buying works. ...

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Consumers Having a Blast this Independence Day

This year, 219 million Americans will be celebrating our 214 years of independence. And, while they're busy partying, they will ...

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Ad Tech Analogies: Simple is the New Smart (The Coupon Code Analogy)

Next up in our ad tech analogies series: The Coupon Code Analogy, which explains how Deal IDs facilitate private marketplaces. Before ...

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Ad Tech Analogies: Simple is the New Smart (The Black Shoes Analogy)

Next up in our ad tech analogies series: The Black Shoes Analogy, which explains the benefit of buying from a ...

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Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify Deals

"Marketers can now target audiences based on page-level demographic data, predicted viewability and brand protection parameters on ad-tech provider Centro's ...

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Centro DSP Adds Audience Targeting and Brand Protection Capabilities Through Integration of comScore and DoubleVerify Data

Centro Provides Marketers with Easy-to-Use Programmatic Advertising Software with Robust Viewability, Demographic and Brand Safety Audience Targeting Options   Chicago ...

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Ad Tech Analogies: Simple is the New Smart (Concert Ticket Analogy)

Next up in our ad tech analogies series: The Concert Ticket Analogy, which explains the difference between preferred deals, private ...

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Centro’s DSP Customers Embrace Shift To Private Marketplaces

"Many DSPs now offer to shoulder the burden of setting up private marketplace deals for their clients. Recently Centro, which ...

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