Marketers face a pivotal choice in 2026: to frame their use of AI around driving business growth, or around cutting costs.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Marketers face a pivotal choice in 2026: to frame their use of AI around driving business growth, or around cutting costs.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
As a digital media professional, what would it mean for you to have a full set of digital tools at ...
We continue to release product features, updates, and functionality within Basis to make your day-to-day campaign management more effective and ...
Every step your audience takes, the mobile advertising opportunity follows. Did you know location-based ad spending will reach $32 billion ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
Looking to improve digital media campaign performance for your clients? Need to consolidate your research and reporting tools to make ...
We received a lot of questions during our February Centro Institute webinar on private marketplaces. Because we wanted to keep ...
‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...
Programmatic Tools and Technology Nearly 90% of agencies and 81% of marketers plan to expand their programmatic buying capabilities in ...