Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Five questions that reveal whether an agency partner fits 2026's demands.
One of the greatest areas of optimization opportunity involves tweaking the AdWords Geo-Targeting Settings based upon campaign performance.
How would you determine the best demand side platform? Demand side platforms (DSPs), digital campaign management software that provide advertisers ...
If an ad appears on a website but users don’t have the opportunity to see it, was the ad really ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
The customer journey is changing quickly, in part due to the GDPR - a regulation that’s changing the way marketers can advertise to EU citizens.
There’s an endless number of options for creating a digital media campaign, but rarely does your client’s budget afford the ...
We discuss how the future of marketing precision is built on an ability to make sense of every data, tying signals to user behavior.
AdExchanger’s PROGRAMMATIC I/O conference was held in San Francisco on April 10th – 11th this year. It’s a time that ...
Learn how to create engaging PPC landing pages that will connect deeply with your customers and drive conversions.
