Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
The rise of AI search is resulting in three key shifts that marketers must understand to invest effectively in paid search.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
The customer journey is changing quickly, in part due to the GDPR - a regulation that’s changing the way marketers can advertise to EU citizens.
There’s an endless number of options for creating a digital media campaign, but rarely does your client’s budget afford the ...
We discuss how the future of marketing precision is built on an ability to make sense of every data, tying signals to user behavior.
AdExchanger’s PROGRAMMATIC I/O conference was held in San Francisco on April 10th – 11th this year. It’s a time that ...
Learn how to create engaging PPC landing pages that will connect deeply with your customers and drive conversions.
Ask the Expert is a blog series from Basis where we break down the complicated tools, tech, and trends you’ve ...
How will that sofa look in your home? You can measure and hope for the best or you can use an augmented reality app to see it in your space.
Everywhere you look these days, machine learning and artificial intelligence are in the news. We take a look at what all the buzz is about.
