To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
When an international hot sauce brand decided to launch a social media campaign with some kick, it turned to Centro. ...
A national healthcare network, with over 80 hospitals and 110 urgent care clinics nationwide, needed to centralize its online efforts ...
When a Fortune 500 retailer needed to build a social campaign for a major sales event, it turned to Centro ...
When a small private college decided that its digital media strategy wasn't making the grade, it sought a new digital ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
Think about video ads. What comes to mind? Probably YouTube videos. But video ads can be found anywhere on the ...
In order to understand campaign performance, make recommendations for future investment opportunities, and better optimize for success, it's important to ...
Recently, the second-largest chemical manufacturer in the world faced a branding challenge. The goal was to spike brand awareness among ...
Centro is redefining programmatic. We unveiled Centro Platform at AdExchanger's Programmatic IO conference. Watch the full presentation here.