What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.
A national soft drink label came to Centro looking to improve regional brand recognition and boost local awareness. The brand ...
"Programmatic buyers on the open exchange who think they’re purchasing inventory from ESPN or The New York Times often end ...
What's the deal with fake news anyway? It's become the latest hot topic – especially in the online media industry. ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
We received a lot of questions during our April 3T paid social webinar. Because we like to keep these bite-sized ...
When an international hot sauce brand decided to launch a social media campaign with some kick, it turned to Centro. ...
A national healthcare network, with over 80 hospitals and 110 urgent care clinics nationwide, needed to centralize its online efforts ...
When a Fortune 500 retailer needed to build a social campaign for a major sales event, it turned to Centro ...
When a small private college decided that its digital media strategy wasn't making the grade, it sought a new digital ...