Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Five questions that reveal whether an agency partner fits 2026's demands.
Looking to improve digital media campaign performance for your clients? Need to consolidate your research and reporting tools to make ...
We received a lot of questions during our February Centro Institute webinar on private marketplaces. Because we wanted to keep ...
‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...
Programmatic Tools and Technology Nearly 90% of agencies and 81% of marketers plan to expand their programmatic buying capabilities in ...
Calling all digital nerds: February is private marketplaces month at Centro. And what better way to celebrate than by tuning ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To ...
Ask a Basis Expert is a blog series from Basis where we break down the complicated tools, tech, and trends ...
According to a notable Digiday State of the Industry survey, 45% of agency employees said the most challenging aspect of ...
As unrelated and abstract as it may seem, a juggling act is the perfect visual representation for programmatic advertising today. ...
