To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
With the rise of automated buying in digital media, it can often feel like technology has replaced human optimization and ...
"With publishers scrutinizing who gets into its header bidding pipes, demand sources who can’t illustrate their value will be relegated ...
In consumer advertising, incremental gains count for something. But in political advertising? It's a zero-sum game. You either achieve a ...
Ad exchanges are not a new piece of the digital media puzzle, but they've been in focus lately as marketers ...
"With the right plan, SMBs can target specific audiences and gain significant traction in the market. The potential ROI boost ...
Our client is a premier sports, outdoor, and lifestyle retailer with a broad assortment of quality hunting, fishing, and camping ...
Last year, a major U.S. restaurant group with more than 400 locations nationwide and overseas, broke into the world of ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
When you are a specialty retailer and distributor of professional beauty supplies with more than 5,000 stores worldwide, a small ...