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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Everything You Need to Know About Digital Out-of-Home Advertising

What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.

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Blog Posts

The Rise of HTML5 for Digital Display Advertising: What You Need to Know

Recently, the demise of browser support for Flash has made a number of eye-catching headlines. Google announced that its Chrome ...

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#CentroInAction: Driven to Succeed: The Digital Road to the Top

As digital video becomes increasingly popular, Centro talks to more and more clients that want to transition traditional TV assets ...

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Centro at Your Service: Your Digital Media Concierge

It should be no secret to those of us in the digital media industry that the space is constantly evolving, ...

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Centro Academy Welcomes a Group of Programmatic Rock Stars to Chicago

Remember that distinct feeling of accomplishment when you were taking tests in school, and you not only passed the test ...

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DIAL: Digital Innovations Awesome List (March)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Creative Showcase: How to Make Your Digital Campaigns Stand Out

With the rise of automated buying in digital media, it can often feel like technology has replaced human optimization and ...

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What I Learned From The Header Bidding Dog And Pony Show

"With publishers scrutinizing who gets into its header bidding pipes, demand sources who can’t illustrate their value will be relegated ...

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How Political Digital Advertising Lessons of 2016 Applies to 2017

In consumer advertising, incremental gains count for something. But in political advertising? It's a zero-sum game. You either achieve a ...

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What You Should Know About Ad Exchanges & Private Deals

Ad exchanges are not a new piece of the digital media puzzle, but they've been in focus lately as marketers ...

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