A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.
"Many DSPs now offer to shoulder the burden of setting up private marketplace deals for their clients. Recently Centro, which services smaller agencies and brands, joined that group and can tap into 1,000 private marketplace deals it set up with 150 publishers."
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A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.
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