The Google trial, in-game advertising regulation, and more feature in this week's list of top digital marketing content.
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"Many DSPs now offer to shoulder the burden of setting up private marketplace deals for their clients. Recently Centro, which services smaller agencies and brands, joined that group and can tap into 1,000 private marketplace deals it set up with 150 publishers."
Read more in AdExchanger.
The Google trial, in-game advertising regulation, and more feature in this week's list of top digital marketing content.
Learn where Snapchat stands today, where its future may lead, and how advertisers can make the most of their Snapchat spend.
Generative AI regulation, target ROAS adjustment strategies, and more feature in this week's list of top digital marketing content.