How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
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"Many DSPs now offer to shoulder the burden of setting up private marketplace deals for their clients. Recently Centro, which services smaller agencies and brands, joined that group and can tap into 1,000 private marketplace deals it set up with 150 publishers."
Read more in AdExchanger.
How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
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