Blog Archives - Page 96 of 193 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

What’s The Latest with Big Tech?

A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.

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Blog Posts

DIAL: Digital Innovations Awesome List (June)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Ad Tech Analogies: Simple is the New Smart (The Mall Analogy)

It's no secret that programmatic has exploded in recent years – and while it's opened up opportunity in the industry, ...

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Ads.txt Could Wipe Out a Legion of Programmatic Ad Players. That's Good

"Ad tech is rife with shady characters. Until now, questionable behavior has frequently gone unchallenged. That's about to change." Read ...

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Meet Our May Centro Certified Programmatic Grads

Centro Academy, an educational program where digital media buyers are trained in DSP buying foundations and advanced programmatic strategies, welcomed ...

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Centro In Action: Thrift Store Chain Scores a 'Great Find' with Centro

An international thrift store chain came to Centro for help building brand awareness, increasing foot and website traffic, and soliciting ...

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Centro In Action: Helping a Telecom Company Make the Connection

In order to build brand awareness and generate engagement across more than 7,000 ZIP codes, a major telecommunications company developed ...

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Paid Search Q&A

We received a lot of questions during our May 3T webinar. Because we like to keep these bite-sized presentations under ...

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Centro In Action: Quenching the Thirst for Local Success

A national soft drink label came to Centro looking to improve regional brand recognition and boost local awareness. The brand ...

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Domain Spoofing Be Gone: Ads.Txt Will Filter Out Imposter Sites

"Programmatic buyers on the open exchange who think they’re purchasing inventory from ESPN or The New York Times often end ...

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