A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
It's no secret that programmatic has exploded in recent years – and while it's opened up opportunity in the industry, ...
"Ad tech is rife with shady characters. Until now, questionable behavior has frequently gone unchallenged. That's about to change." Read ...
Centro Academy, an educational program where digital media buyers are trained in DSP buying foundations and advanced programmatic strategies, welcomed ...
An international thrift store chain came to Centro for help building brand awareness, increasing foot and website traffic, and soliciting ...
In order to build brand awareness and generate engagement across more than 7,000 ZIP codes, a major telecommunications company developed ...
We received a lot of questions during our May 3T webinar. Because we like to keep these bite-sized presentations under ...
A national soft drink label came to Centro looking to improve regional brand recognition and boost local awareness. The brand ...
"Programmatic buyers on the open exchange who think they’re purchasing inventory from ESPN or The New York Times often end ...