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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

What Can Advertisers Do About Misinformation and Hate Speech on Social Media?

With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands/clients?

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Blog Posts

#CentroInAction: Sports, Outdoor, and Lifestyle Retailer Nails Digital Targets

Our client is a premier sports, outdoor, and lifestyle retailer with a broad assortment of quality hunting, fishing, and camping ...

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#CentroInAction: Popular Quick-Serve Restaurant Connects With Digital Audience

Last year, a major U.S. restaurant group with more than 400 locations nationwide and overseas, broke into the world of ...

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DIAL: Digital Innovations Awesome List (February)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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#CentroInAction: Beauty Supply Retailer Goes Digital to Drive Awareness and Traffic

When you are a specialty retailer and distributor of professional beauty supplies with more than 5,000 stores worldwide, a small ...

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Private Marketplaces Go Mainstream

When private marketplaces (PMPs) first appeared on the digital scene a few years ago, sellers were cautious to release inventory ...

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Centro's Political Arm Saw 80% Success Rates In 2016 Cycle

"Centro announced on Thursday that 80% of its political clients in the 2016 U.S. election cycle had winning outcomes. The ...

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80% of Centro’s Political Advertising Clients for 2016 U.S. Elections Had Winning Outcomes

Centro’s Candidates and Causes Business Unit Managed Digital Advertising for 150 Political Campaigns; Mix of Flexible Technology and Service in ...

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Centro DSP Spotlight: Pacing View

Do you dream of pivot tables because you’re spending too much time in spreadsheets? The wealth of data and metrics ...

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AdExchanger Industry Preview 2017: Day 2 Tweet-Cap

AdExchanger’s 2017 Industry Preview has come to an end, leaving plenty for marketers to think about as they approach their ...

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