Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore five of the clearest opportunities for digital advertisers to drive impact with AI today, from media strategy to measurement.
Staying on top of paid search management is a crucial element to campaign success, but it's often complex. Where you ...
Centro kicked off the summer with 13 new interns in Chicago, New York, and Dallas. For 10 exciting weeks, our ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
Centro kicked off the summer with 13 new interns in Chicago, New York, and Dallas. For 10 exciting weeks, our ...
Brand and agency marketers descended on Chicago last week for the Midwest outpost of the Modern Marketing Summit. Attendees connected ...
"Further automation, more sophisticated algorithms: What's music to the ears of brands’ bottom lines and media efficiency is slowly encroaching ...
Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and trends ...
"Local media companies — including newspaper, television, and radio publishers — are getting a new way to scale their digital ...
It's our final ad tech analogy in the series: The Dinner Recipe Analogy, which explains how KPIs affect what programmatic ...
