Explore how consistent advertising builds mental availability, shaping recall in buying moments and supporting long-term brand growth.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore how consistent advertising builds mental availability, shaping recall in buying moments and supporting long-term brand growth.
Next up in our ad tech analogies series: The Concert Ticket Analogy, which explains the difference between preferred deals, private ...
"Many DSPs now offer to shoulder the burden of setting up private marketplace deals for their clients. Recently Centro, which ...
Next up in our ad tech analogies series: The Nordstrom analogy, which explains the daisy chain/waterfall process of monetizing inventory. ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
It's no secret that programmatic has exploded in recent years – and while it's opened up opportunity in the industry, ...
"Ad tech is rife with shady characters. Until now, questionable behavior has frequently gone unchallenged. That's about to change." Read ...
Centro Academy, an educational program where digital media buyers are trained in DSP buying foundations and advanced programmatic strategies, welcomed ...
An international thrift store chain came to Centro for help building brand awareness, increasing foot and website traffic, and soliciting ...
In order to build brand awareness and generate engagement across more than 7,000 ZIP codes, a major telecommunications company developed ...