Google’s new SGE, Twitter’s new CEO, TikTok’s new tools, and more feature in this month's list of search and social news.
Social media's unmatched reach has made it increasingly important to include on every media plan, but so many platforms, objectives, targeting, placement, and creative options have made paid social an overwhelming space to navigate.
We brushed you up on the basics of paid social back in April, and for our next 3Ton30 webinar, we're taking it to the next level. We'll explore how to add social to your media plans as part of overall campaign strategy – instead of adding for the sake of checking off a box on your digital checklist.
We'll showcase real-world business cases and discuss what social considerations make sense for each – to ensure you're taking a multi-faceted approach to social media, matching strategy to your business objectives, and, ultimately, crushing your campaign goals.
Join us and Centro's Associate Director of Social & Search, Vanessa Pence, on Wednesday, July 19, as she discusses: