We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.
Technology
Services
Resources
"Further automation, more sophisticated algorithms: What's music to the ears of brands’ bottom lines and media efficiency is slowly encroaching on the role that actual humans play in the ad ecosystem."
Read more in MediaPost.
We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.
Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.
Definitions. Formulas. Tactics. We break down how marketers can maximize ROI from their programmatic advertising investments.