Basis Technologies' Noor Naseer breaks down the most important trends for digital advertisers to know for 2024.
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"Further automation, more sophisticated algorithms: What's music to the ears of brands’ bottom lines and media efficiency is slowly encroaching on the role that actual humans play in the ad ecosystem."
Read more in MediaPost.
Basis Technologies' Noor Naseer breaks down the most important trends for digital advertisers to know for 2024.
Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.
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