Explore how consistent advertising builds mental availability, shaping recall in buying moments and supporting long-term brand growth.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore how consistent advertising builds mental availability, shaping recall in buying moments and supporting long-term brand growth.
Social media's unmatched reach has made it increasingly important to include on every media plan, but so many platforms, objectives, ...
Next up in our ad tech analogies series: The Rue La La Analogy, which explains how private marketplaces and private ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
Next up in our ad tech analogies series: The Online Shopping Cart Analogy, which explains how programmatic direct buying works. ...
This year, 219 million Americans will be celebrating our 214 years of independence. And, while they're busy partying, they will ...
Next up in our ad tech analogies series: The Coupon Code Analogy, which explains how Deal IDs facilitate private marketplaces. Before ...
Next up in our ad tech analogies series: The Black Shoes Analogy, which explains the benefit of buying from a ...
"Marketers can now target audiences based on page-level demographic data, predicted viewability and brand protection parameters on ad-tech provider Centro's ...
Centro Provides Marketers with Easy-to-Use Programmatic Advertising Software with Robust Viewability, Demographic and Brand Safety Audience Targeting Options Chicago ...