To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
Navigating the world of ad servers and digital media contracts is often a challenge. Aligning contracted information to what was ...
To quote Ferris Bueller: “Life moves pretty fast. If you don’t stop and look around once in a while, you ...
Tell me something I don’t know! That’s what I find myself shouting at the TV when I watch baseball games ...
“We are rapidly approaching the most wonderful time of the year again. In preparation, marketers have been gearing up for ...
"Since 2013, programmatic has made up more than 50 percent of ad spending in the U.S., and forecasts indicate it ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To ...
"Make no mistake that programmatic is one of modern advertising's most fundamental building blocks. With programmatic, you'll have access to ...
Negotiating the best partnership possible with a seller can lead to major returns for an agency or advertiser. Unfortunately, the ...
"By pushing further into digital ad targeting, Snapchat is sending a clear message to media buyers: This is an ad ...