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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

What Does the Zero-Click Customer Journey Mean for Advertisers?

Zero-click search is accelerating. Learn how advertisers should rethink attribution, search performance, and cross-channel strategy.

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Blog Posts

Meet our Summer Interns in New York

Centro kicked off the summer with 13 new interns in Chicago, New York, and Dallas. For 10 exciting weeks, our ...

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Centro Brand Exchange Has the Highest Quality Video Ads According to Pixalate Seller Trust Index

Centro’s Invite-Only Ad Marketplace Receives Top Grades for Authenticated Traffic and Player Size Chicago – Aug. 10, 2017 – Centro ...

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Go Beyond the Basics: Advanced Tips and Trends You Can't Ignore in Paid Search

Staying on top of paid search management is a crucial element to campaign success, but it's often complex. Where you ...

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Meet Our Summer Interns in Dallas

Centro kicked off the summer with 13 new interns in Chicago, New York, and Dallas. For 10 exciting weeks, our ...

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DIAL: Digital Innovations Awesome List (August)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Meet our Summer Interns in Chicago

Centro kicked off the summer with 13 new interns in Chicago, New York, and Dallas. For 10 exciting weeks, our ...

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Centro Attends the Modern Marketing Summit: Takeaways from 2017

Brand and agency marketers descended on Chicago last week for the Midwest outpost of the Modern Marketing Summit. Attendees connected ...

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As Automation Accelerates, Where Does The Strategist Fit In?

"Further automation, more sophisticated algorithms: What's music to the ears of brands’ bottom lines and media efficiency is slowly encroaching ...

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Ask a Centro Expert: What's Ad Blocking?

Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and trends ...

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