May 17 2017
Basis Team

Centro In Action: Quenching the Thirst for Local Success


A national soft drink label came to Centro looking to improve regional brand recognition and boost local awareness. The brand was looking to launch a sweepstakes campaign at quick-serve restaurants.

The Centro campaign strategy, which included a combination of audience buying tactics, custom gaming units, and narrow targeting strategies, led to great success for the company:

  • Over 15 million impressions, 38,000 clicks, and more than 500,000 unique engagements
  • CPC of $3.26
  • 6% increase in soft drink sales at participating QSRs

To read more about our strategy, download our case study.