As dining habits evolve, restaurant and food service marketers should emphasize value, convenience, and experience.
A national soft drink label came to Centro looking to improve regional brand recognition and boost local awareness. The brand was looking to launch a sweepstakes campaign at quick-serve restaurants.
The Centro campaign strategy, which included a combination of audience buying tactics, custom gaming units, and narrow targeting strategies, led to great success for the company:
To read more about our strategy, download our case study.