Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
How the 2026 midterms' $10.8 billion in political ad spending will affect CPMs, inventory, and brand safety for nonpolitical advertisers.
"Local media companies — including newspaper, television, and radio publishers — are getting a new way to scale their digital ...
It's our final ad tech analogy in the series: The Dinner Recipe Analogy, which explains how KPIs affect what programmatic ...
Social media's unmatched reach has made it increasingly important to include on every media plan, but so many platforms, objectives, ...
Next up in our ad tech analogies series: The Rue La La Analogy, which explains how private marketplaces and private ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
Next up in our ad tech analogies series: The Online Shopping Cart Analogy, which explains how programmatic direct buying works. ...
This year, 219 million Americans will be celebrating our 214 years of independence. And, while they're busy partying, they will ...
Next up in our ad tech analogies series: The Coupon Code Analogy, which explains how Deal IDs facilitate private marketplaces. Before ...
Next up in our ad tech analogies series: The Black Shoes Analogy, which explains the benefit of buying from a ...
