What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.
Back in 2015, we conducted a workplace satisfaction survey with Digiday. What did it tell us? That workplace satisfaction and ...
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Viewability has remained a hot topic for publishers, agencies, and marketers alike. The debates around measurement standards, challenges with mobile ...
The digital media landscape is ever-evolving. New vendors, unique executions, and changing client goals makes it difficult for agencies to ...
Location, location, location. It may be a cliché, but digital marketers only want to deliver ads in markets where their ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To make ...
"Implementing a programmatic media function in-house seems like a no-brainer, but challenges abound. If you decide to make this a core ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To ...
Smith & Beta recently released a report on the state of advertising talent, which details the gaps in talent development. ...