To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To make ...
"Implementing a programmatic media function in-house seems like a no-brainer, but challenges abound. If you decide to make this a core ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To ...
Smith & Beta recently released a report on the state of advertising talent, which details the gaps in talent development. ...
"The holiday shopping season is always right around the corner. Here are five tactics to best map out your digital-marketing ...
It’s important to deliver a relevant and accurate message to your target audience no matter their native language. If you’re ...
Wondering if you’re ready to be a self-service DSP user, or if you need a vendor to help guide the ...
"Younger demographics and technological advances are inspiring more innovative social media tactics. Apps can no longer make a good run ...
A major U.S. home furnishing retailer with stores worldwide has made the leap from print to digital to social media advertising ...