Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Learn how advertising leaders can better deliver and demonstrate the return on investment of their AI investments.
Brand and agency marketers descended on Chicago last week for the Midwest outpost of the Modern Marketing Summit. Attendees connected ...
"Further automation, more sophisticated algorithms: What's music to the ears of brands’ bottom lines and media efficiency is slowly encroaching ...
Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and trends ...
"Local media companies — including newspaper, television, and radio publishers — are getting a new way to scale their digital ...
It's our final ad tech analogy in the series: The Dinner Recipe Analogy, which explains how KPIs affect what programmatic ...
Social media's unmatched reach has made it increasingly important to include on every media plan, but so many platforms, objectives, ...
Next up in our ad tech analogies series: The Rue La La Analogy, which explains how private marketplaces and private ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
Next up in our ad tech analogies series: The Online Shopping Cart Analogy, which explains how programmatic direct buying works. ...
