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Our client is a premier sports, outdoor, and lifestyle retailer with a broad assortment of quality hunting, fishing, and camping equipment and gear, along with sports and leisure products, footwear, apparel and much more. The company started working with Centro on a few test campaigns to promote store openings. A 2015 holiday campaign demonstrated our abilities to use digital to attract, engage, and influence new and existing shoppers. The next step was to build a complete set of digital strategies and tactics that aligned with the client's business goals.