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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

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Blog Posts

Digital Innovations Awesome List

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To ...

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Centro DSP Spotlight: Why Service Matters Now More Than Ever

Smith & Beta recently released a report on the state of advertising talent, which details the gaps in talent development. ...

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Don't Wait Until It's Too Late: Gear Up for the Holiday Marketing Rush Now

"The holiday shopping season is always right around the corner. Here are five tactics to best map out your digital-marketing ...

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Centro DSP Spotlight: Engaging Spanish Speakers and Hispanic Audiences

It’s important to deliver a relevant and accurate message to your target audience no matter their native language. If you’re ...

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Programmatic Self-Assessment: Should You Own It or Outsource It?

Wondering if you’re ready to be a self-service DSP user, or if you need a vendor to help guide the ...

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Shedding Light on the Age of 'Dark' Messaging Apps

"Younger demographics and technological advances are inspiring more innovative social media tactics. Apps can no longer make a good run ...

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#CentroInAction: Major Retailer Goes Social with Centro

A major U.S. home furnishing retailer with stores worldwide has made the leap from print to digital to social media advertising ...

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Programmatic Advertising 101: What’s In It for Publishers?

Last week, we answered questions surrounding DSPs. Because that was geared toward advertisers and agencies, we’re turning our attention this ...

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Breaking Down Buzzwords: Terms You Should Know

You’re new to the digital media industry, and it’s your first week on the job. In meetings, co-workers are throwing ...

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