To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
Running a successful campaign starts well before launch. Demand-side platforms, such as Centro DSP, offer a wealth of targeting options, ...
Throughout this year, we’re seeing more and more excitement around Virtual Reality (VR). You couldn’t walk the floor at CES ...
As the flow of advertising dollars shift more and more to automation – programmatic digital display ad spending in the ...
"One of the hottest jobs in NYC right now is a digital media, or ad, buyer. According to Kelly Wenzel, ...
"Ad fraud is a big problem with a big price tag. In an ever-adaptive landscape, marketers should always embrace defensive ...
"At ad tech firm Centro, reports for digital campaigns and screenshots of digital ads used to take up to 20% ...
Centro takes great pride in our workplace culture, and it shows with the national and local awards we’ve received around ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
"Marketers shouldn’t hang their hats on generational segmentation. It’s true that people born after 1980, especially those who have never ...