Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
The rise of AI search is resulting in three key shifts that marketers must understand to invest effectively in paid search.
In order to build brand awareness and generate engagement across more than 7,000 ZIP codes, a major telecommunications company developed ...
We received a lot of questions during our May 3T webinar. Because we like to keep these bite-sized presentations under ...
A national soft drink label came to Centro looking to improve regional brand recognition and boost local awareness. The brand ...
"Programmatic buyers on the open exchange who think they’re purchasing inventory from ESPN or The New York Times often end ...
What's the deal with fake news anyway? It's become the latest hot topic – especially in the online media industry. ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
We received a lot of questions during our April 3T paid social webinar. Because we like to keep these bite-sized ...
When an international hot sauce brand decided to launch a social media campaign with some kick, it turned to Centro. ...
A national healthcare network, with over 80 hospitals and 110 urgent care clinics nationwide, needed to centralize its online efforts ...
