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Marketing & Digital Advertising Thought Leadership Blog

Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.

Going Deep on Live Sports Advertising Opportunities

Explore live sports advertising opportunities across CTV, streaming, and digital. Learn how sports ads reach engaged fans and deliver measurable impact.

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Blog Posts

Ad Tech Analogies: Simple is the New Smart (The Mall Analogy)

It's no secret that programmatic has exploded in recent years – and while it's opened up opportunity in the industry, ...

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Ads.txt Could Wipe Out a Legion of Programmatic Ad Players. That's Good

"Ad tech is rife with shady characters. Until now, questionable behavior has frequently gone unchallenged. That's about to change." Read ...

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Meet Our May Centro Certified Programmatic Grads

Centro Academy, an educational program where digital media buyers are trained in DSP buying foundations and advanced programmatic strategies, welcomed ...

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Centro In Action: Thrift Store Chain Scores a 'Great Find' with Centro

An international thrift store chain came to Centro for help building brand awareness, increasing foot and website traffic, and soliciting ...

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Centro In Action: Helping a Telecom Company Make the Connection

In order to build brand awareness and generate engagement across more than 7,000 ZIP codes, a major telecommunications company developed ...

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Paid Search Q&A

We received a lot of questions during our May 3T webinar. Because we like to keep these bite-sized presentations under ...

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Centro In Action: Quenching the Thirst for Local Success

A national soft drink label came to Centro looking to improve regional brand recognition and boost local awareness. The brand ...

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Domain Spoofing Be Gone: Ads.Txt Will Filter Out Imposter Sites

"Programmatic buyers on the open exchange who think they’re purchasing inventory from ESPN or The New York Times often end ...

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Centro DSP Spotlight: Adopt a Brand Safe Approach with DSPs

What's the deal with fake news anyway? It's become the latest hot topic – especially in the online media industry. ...

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