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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Everything You Need to Know About Digital Out-of-Home Advertising

What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.

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Blog Posts

Digital Innovations Awesome List

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To ...

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#CentroCareers | This Is the Place For You

Interested in joining the Centro team? Check out our hottest openings of the week and apply today! Midwest Financial Analyst ...

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What is Header Bidding & Why Should You Care?

Header bidding is the talk “du jour” in the world of ad tech, but many still don’t have a good ...

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No Matter Who Takes the Election, Mobile Wins Big in 2016

"If you’re wondering how deeply mobile technology has permeated American culture, look no further than the 2016 presidential race." Read ...

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The Evolution of Snapchat Interactions (and Where They’re Headed Next)

Now is the time for marketers to incorporate Snapchat into their digital strategies. Read more from Centro's Aubry Parks-Fried in ...

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Centro DSP Spotlight: Campaign Optimization – Don’t Just Set It and Forget It

Running a successful campaign starts well before launch. Demand-side platforms, such as Centro DSP, offer a wealth of targeting options, ...

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(Virtual) Reality Check: A New Way Marketers Can Tell Their Story

Throughout this year, we’re seeing more and more excitement around Virtual Reality (VR). You couldn’t walk the floor at CES ...

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Not All Ad Exchanges Are Created Equal

As the flow of advertising dollars shift more and more to automation – programmatic digital display ad spending in the ...

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Advertising Jobs in the Digital Age

"One of the hottest jobs in NYC right now is a digital media, or ad, buyer. According to Kelly Wenzel, ...

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