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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

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Blog Posts

Not All Ad Exchanges Are Created Equal

As the flow of advertising dollars shift more and more to automation – programmatic digital display ad spending in the ...

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Advertising Jobs in the Digital Age

"One of the hottest jobs in NYC right now is a digital media, or ad, buyer. According to Kelly Wenzel, ...

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4 strategies to protect yourself from ad fraud

"Ad fraud is a big problem with a big price tag. In an ever-adaptive landscape, marketers should always embrace defensive ...

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Why This Ad Ops Firm Never Makes a Mistake

"At ad tech firm Centro, reports for digital campaigns and screenshots of digital ads used to take up to 20% ...

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Why YOU Should Join One of the Best Workplaces for Millennials in the U.S.

Centro takes great pride in our workplace culture, and it shows with the national and local awards we’ve received around ...

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Digital Innovations Awesome List: Amazon, Pinterest, and YouTube Improvements

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Why Generational Marketing Is Too General For Its Own Good

"Marketers shouldn’t hang their hats on generational segmentation. It’s true that people born after 1980, especially those who have never ...

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Best Place to Work for Millennials: Centro #32

"According to another millennial employee: I’ve never felt so connected or part of something before (not just a cog in ...

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Centro DSP Spotlight: Video

Programmatic video advertising hits its stride While demand for programmatic digital video has always been strong, inventory constraints and market ...

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