Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term.
When a small private college decided that its digital media strategy wasn't making the grade, it sought a new digital ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
Think about video ads. What comes to mind? Probably YouTube videos. But video ads can be found anywhere on the ...
In order to understand campaign performance, make recommendations for future investment opportunities, and better optimize for success, it's important to ...
Recently, the second-largest chemical manufacturer in the world faced a branding challenge. The goal was to spike brand awareness among ...
Centro is redefining programmatic. We unveiled Centro Platform at AdExchanger's Programmatic IO conference. Watch the full presentation here.
There is a lot of concern about brand safety on the Internet. The topic was inflamed even more ever since ...
As seen in AdExchanger. March 29, 2017 Centro has updated its platform so media planners can manage direct-sold campaigns and ...
Centro Platform is a SaaS Offering that Powers Business Performance by Automating All Types of Digital Media Buying for Every ...
