Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
Advertisers must adapt their strategies for the customer journey of today, which is fragmented, nonlinear, and shaped by algorithms and AI.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
Think about video ads. What comes to mind? Probably YouTube videos. But video ads can be found anywhere on the ...
In order to understand campaign performance, make recommendations for future investment opportunities, and better optimize for success, it's important to ...
Recently, the second-largest chemical manufacturer in the world faced a branding challenge. The goal was to spike brand awareness among ...
Centro is redefining programmatic. We unveiled Centro Platform at AdExchanger's Programmatic IO conference. Watch the full presentation here.
There is a lot of concern about brand safety on the Internet. The topic was inflamed even more ever since ...
As seen in AdExchanger. March 29, 2017 Centro has updated its platform so media planners can manage direct-sold campaigns and ...
Centro Platform is a SaaS Offering that Powers Business Performance by Automating All Types of Digital Media Buying for Every ...
Char-Griller is a small, family-owned maker of grills and smokers based in Sea Island, Georgia. The company's products are sold ...
