Essential winter reads for agency leaders navigating AI adoption, data complexity, and shifting brand expectations in 2026.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Essential winter reads for agency leaders navigating AI adoption, data complexity, and shifting brand expectations in 2026.
When you are a specialty retailer and distributor of professional beauty supplies with more than 5,000 stores worldwide, a small ...
When private marketplaces (PMPs) first appeared on the digital scene a few years ago, sellers were cautious to release inventory ...
"Centro announced on Thursday that 80% of its political clients in the 2016 U.S. election cycle had winning outcomes. The ...
Centro’s Candidates and Causes Business Unit Managed Digital Advertising for 150 Political Campaigns; Mix of Flexible Technology and Service in ...
Do you dream of pivot tables because you’re spending too much time in spreadsheets? The wealth of data and metrics ...
AdExchanger’s 2017 Industry Preview has come to an end, leaving plenty for marketers to think about as they approach their ...
“A lot of [the targeting] is based on contextual targeting in lieu of audience data,” said Dan Raffe, director of ...
"Regardless of how advertisers want to collect, store, and analyze first-party data, any programmatic advertising efforts require some form of ...
Mobile technology is changing the way people communicate and consume media. Marketers are well-advised to be open to experimenting with ...