To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
Programmatic Advertising There’s no question that programmatic buying has been widely adopted by advertisers for action-oriented, direct response campaigns. But ...
"The Founders (i.e., those born since 1995) are distinguished from the Millennials, who were born from about 1977 to 1995. ...
"The term “ad tech” doesn’t completely capture what the industry is about. The people are the ones powering the machines. ...
"Centro, which sells digital media management software, had a busy year. The company raised $30 million in Series B funding, ...
Intrusive ads are so 2015. Centro’s Senior Director of Digital Innovations, Ryan Manchee, delivered this message in his recent webinar, ...
"Nonpolitical advertisers will feel the tightest pinch in broadcast TV this year, but the problem affects any media. Even when ...
Retargeting is a common tactic used to keep top-of-mind after a consumer’s visit to an advertiser’s site or product pages. ...
Centro recently rolled out new capabilities to its Centro Brand Exchange that are tailored to the political advertising market. This ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...