Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
Advertisers must adapt their strategies for the customer journey of today, which is fragmented, nonlinear, and shaped by algorithms and AI.
Recently, the demise of browser support for Flash has made a number of eye-catching headlines. Google announced that its Chrome ...
As digital video becomes increasingly popular, Centro talks to more and more clients that want to transition traditional TV assets ...
It should be no secret to those of us in the digital media industry that the space is constantly evolving, ...
Remember that distinct feeling of accomplishment when you were taking tests in school, and you not only passed the test ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
With the rise of automated buying in digital media, it can often feel like technology has replaced human optimization and ...
"With publishers scrutinizing who gets into its header bidding pipes, demand sources who can’t illustrate their value will be relegated ...
In consumer advertising, incremental gains count for something. But in political advertising? It's a zero-sum game. You either achieve a ...
Ad exchanges are not a new piece of the digital media puzzle, but they've been in focus lately as marketers ...
