Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
Recently, the second-largest chemical manufacturer in the world faced a branding challenge. The goal was to spike brand awareness among ...
Centro is redefining programmatic. We unveiled Centro Platform at AdExchanger's Programmatic IO conference. Watch the full presentation here.
There is a lot of concern about brand safety on the Internet. The topic was inflamed even more ever since ...
As seen in AdExchanger. March 29, 2017 Centro has updated its platform so media planners can manage direct-sold campaigns and ...
Centro Platform is a SaaS Offering that Powers Business Performance by Automating All Types of Digital Media Buying for Every ...
Char-Griller is a small, family-owned maker of grills and smokers based in Sea Island, Georgia. The company's products are sold ...
Recently, the demise of browser support for Flash has made a number of eye-catching headlines. Google announced that its Chrome ...
As digital video becomes increasingly popular, Centro talks to more and more clients that want to transition traditional TV assets ...
It should be no secret to those of us in the digital media industry that the space is constantly evolving, ...
