Essential winter reads for agency leaders navigating AI adoption, data complexity, and shifting brand expectations in 2026.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Essential winter reads for agency leaders navigating AI adoption, data complexity, and shifting brand expectations in 2026.
Have you ever witnessed a bad improv comedy performance? You would know immediately if you did. The jokes fall flat, ...
Navigating the world of ad servers and digital media contracts is often a challenge. Aligning contracted information to what was ...
To quote Ferris Bueller: “Life moves pretty fast. If you don’t stop and look around once in a while, you ...
Tell me something I don’t know! That’s what I find myself shouting at the TV when I watch baseball games ...
“We are rapidly approaching the most wonderful time of the year again. In preparation, marketers have been gearing up for ...
"Since 2013, programmatic has made up more than 50 percent of ad spending in the U.S., and forecasts indicate it ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To ...
"Make no mistake that programmatic is one of modern advertising's most fundamental building blocks. With programmatic, you'll have access to ...
Negotiating the best partnership possible with a seller can lead to major returns for an agency or advertiser. Unfortunately, the ...