Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.
"Younger demographics and technological advances are inspiring more innovative social media tactics. Apps can no longer make a good run ...
A major U.S. home furnishing retailer with stores worldwide has made the leap from print to digital to social media advertising ...
Last week, we answered questions surrounding DSPs. Because that was geared toward advertisers and agencies, we’re turning our attention this ...
You’re new to the digital media industry, and it’s your first week on the job. In meetings, co-workers are throwing ...
We continue to release product features, updates, and functionality within our DSP to make your day-to-day campaign management more effective ...
Most national magazines, newspapers, and websites don’t have the sales resources to connect with regional advertisers. Instead, they focus on ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To ...
Interested in joining the Centro team? Check out our hottest openings of the week and apply today! Midwest Financial Analyst ...
Header bidding is the talk “du jour” in the world of ad tech, but many still don’t have a good ...