With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands/clients?
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands/clients?
"At ad tech firm Centro, reports for digital campaigns and screenshots of digital ads used to take up to 20% ...
Centro takes great pride in our workplace culture, and it shows with the national and local awards we’ve received around ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
"Marketers shouldn’t hang their hats on generational segmentation. It’s true that people born after 1980, especially those who have never ...
"According to another millennial employee: I’ve never felt so connected or part of something before (not just a cog in ...
Programmatic video advertising hits its stride While demand for programmatic digital video has always been strong, inventory constraints and market ...
"Throughout my career, I’ve seen two traits that separate the A team from the B team: empathy and intellectual curiosity, ...
"Today’s digital users are tech-savvy: They have too many choices for intrusive marketing approaches, and they are increasingly turned off ...
"Today, much of our customers' brand experience happens digitally. Here are five digital marketing transformations and how they can affect ...