Explore how AI is reshaping advertising teams, from task automation to evolving roles and job security perceptions.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore how AI is reshaping advertising teams, from task automation to evolving roles and job security perceptions.
You’re at the eye doctor for a check-up, and, as the technician adjusts the refractor and clicks between lenses, you’re ...
Centro kicked off its internship program last summer in Chicago with 15 interns – or Centerns, as they’re called. This ...
Think of the people who demonstrate a high interest in products and services without pulling the trigger – the shoppers ...
The vast amount of manual work required to plan digital media campaigns today, even in the programmatic space, is almost ...
Back in 2015, we conducted a workplace satisfaction survey with Digiday. What did it tell us? That workplace satisfaction and ...
Ever been house hunting and walked through a professionally staged home? You’d know one if you saw it. Every element ...
Viewability has remained a hot topic for publishers, agencies, and marketers alike. The debates around measurement standards, challenges with mobile ...
The digital media landscape is ever-evolving. New vendors, unique executions, and changing client goals makes it difficult for agencies to ...
Location, location, location. It may be a cliché, but digital marketers only want to deliver ads in markets where their ...