As platforms increasingly blur the line between browsing and buying, the holiday marketing funnel is growing more condensed.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
As platforms increasingly blur the line between browsing and buying, the holiday marketing funnel is growing more condensed.
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"At ad tech firm Centro, reports for digital campaigns and screenshots of digital ads used to take up to 20% ...
Centro takes great pride in our workplace culture, and it shows with the national and local awards we’ve received around ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
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Programmatic video advertising hits its stride While demand for programmatic digital video has always been strong, inventory constraints and market ...
"Throughout my career, I’ve seen two traits that separate the A team from the B team: empathy and intellectual curiosity, ...
"Today’s digital users are tech-savvy: They have too many choices for intrusive marketing approaches, and they are increasingly turned off ...