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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

What Can Advertisers Do About Misinformation and Hate Speech on Social Media?

With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands/clients?

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Blog Posts

If Politics Is Hurting Your Advertising, New Video Formats Can Help

"Nonpolitical advertisers will feel the tightest pinch in broadcast TV this year, but the problem affects any media. Even when ...

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3 Options for Retargeting without Pixeling your Site

Retargeting is a common tactic used to keep top-of-mind after a consumer’s visit to an advertiser’s site or product pages.  ...

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Five Answers with Grace Briscoe, Centro

Centro recently rolled out new capabilities to its Centro Brand Exchange that are tailored to the political advertising market. This ...

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Digital Innovations Awesome List: Mobile, Programmatic, and Artificial Intelligence

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Why an Authentic Purpose Is the Best Differentiator

"Business is a copycat league. If your business is successful, other companies will be quick to copy your products, your ...

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Students At Canadian College Learn The Ins And Outs of Programmatic With Centro

"Digital ad tech firm Centro has a twofold partnership with Sheridan: Sheridan will license Centro's DSP (demand-side platform) to drive new students ...

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Have your cake and eat it too: adopting a brand safety approach that doesn’t cost you scale.

The calling card of programmatic advertising is reach, and marketers enjoy the ability to generate massive scale for their campaigns ...

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Centro's Shawn Riegsecker on Business Rockstars

VIDEO: Centro CEO Shawn Riegsecker is a guest on the April 18 episode of Business Rockstars, discussing entrepreneurship in Chicago ...

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Centro DSP Spotlight: Targeting Options for Your Campaign – Language, Apps, Content

There are a plethora of ways to precisely target audiences in programmatic advertising. In Centro DSP, we’ve given users multi-pronged ...

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