We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.
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"No computer program can educate clients on new innovations, nor can it come up with original, refreshing creative that engages customers."
We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.
Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.
Definitions. Formulas. Tactics. We break down how marketers can maximize ROI from their programmatic advertising investments.