Basis Technologies' Noor Naseer breaks down the most important trends for digital advertisers to know for 2024.
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"No computer program can educate clients on new innovations, nor can it come up with original, refreshing creative that engages customers."
Basis Technologies' Noor Naseer breaks down the most important trends for digital advertisers to know for 2024.
Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.
What is programmatic guaranteed? How does it differ from other buying methods? And what benefits does it offer? Find out here.