"Today’s digital users are tech-savvy: They have too many choices for intrusive marketing approaches, and they are increasingly turned off by impersonal interruptions. Our industry needs to ensure we deliver real value to consumers in a way that is engaging and relevant."
In this new era of AI-led digital advertising, creative has become a critical point of human control and ingenuity.
Explore why ad curation is gaining traction in programmatic advertising for 2026 as marketers demand control, efficiency, and brand-safe environments.
Ashley Travis, Head of Growth Marketing at Pizza Hut, joins the podcast to share the strategies shaping the iconic brand's future.
