Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.
"Looking to service its agency clients more directly and efficiently, ad tech software provider Centro is rolling out what it’s ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
Programmatic Advertising There’s no question that programmatic buying has been widely adopted by advertisers for action-oriented, direct response campaigns. But ...
"The Founders (i.e., those born since 1995) are distinguished from the Millennials, who were born from about 1977 to 1995. ...
"The term “ad tech” doesn’t completely capture what the industry is about. The people are the ones powering the machines. ...
"Centro, which sells digital media management software, had a busy year. The company raised $30 million in Series B funding, ...
Intrusive ads are so 2015. Centro’s Senior Director of Digital Innovations, Ryan Manchee, delivered this message in his recent webinar, ...
"Nonpolitical advertisers will feel the tightest pinch in broadcast TV this year, but the problem affects any media. Even when ...
Retargeting is a common tactic used to keep top-of-mind after a consumer’s visit to an advertiser’s site or product pages. ...