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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

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Blog Posts

Centro DSP Spotlight: Buying for Quality with comScore Bid Ratings™

The programmatic world provides nearly unlimited access to inventory of all types, but how do you select the best-quality inventory ...

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Group finds campaign ads on ISIL-inspired videos

"Grace Briscoe (Centro) said her company maintains its own list of sites where advertising is both effective and safe. 'We ...

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Why The Open Exchange Isn’t Always Ideal For Political Buyers

"Some exchanges are putting out offers to address specific political “brand” safety concerns. Centro, which sells workflow solutions, also has ...

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Centro fits 'Game of Thrones,' 'Frozen' into sleek office

Since its days based in a server room, Centro has had offices in River North. But when the company outgrew its space ...

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Mobile Real Talk: “Just Doing Mobile” is No Longer Enough

From now on, smartphones will require a smarter strategy. This year, mobile will account for 50% of all digital ad ...

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Spotlight de DSP: ‘My Ads’ y Gerencia Creativa

La facilidad de uso de DSP es la razón principal por la que los clientes están seleccionando nuestra plataforma para ...

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Happiness Is the New ROI

Nurturing employee happiness can have great returns for any company. It's because the best people stay, they love what they ...

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DSP Spotlight: ‘My Ads’ and Creative Management

The ease-of-use of our DSP is a major reason customers are choosing our platform to manage digital advertising initiatives. In ...

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4 Approaches for Navigating Influencer Marketing in 2016

Brands of all sizes are already enjoying success from influencer-driven Instagram campaigns. It’s a different conversation than the one centered ...

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