To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
I admit it: I am totally a fangirling on #ANAMedia. Often asked for recommendations on the “must attend” events in ...
The verdict is in: mobile is booming. A recent eMarketer study suggests that by 2019, mobile ad spend is projected ...
"Understanding the new terms born out of the multi-device world gives brands clarity to achieve their digital marketing goals. Furthermore, ...
To distill the topic of ad blocking, below is a primer on the subject and how it may affect advertisers, ...
Back in December, we talked about digital media emerging as a critical strategy for campaign success. Spend is up, usage ...
According to eMarketer, mobile video ad spending in the US is estimated to grow 47% in 2016. (Going from $2.7 ...
"Millennials have a collective $200 billion to spend in 2016. Tapping into the largest generation to date and creating a ...
"There is another, inexorable force transforming ad tech: cost-of-sales." Read more from Centro's Kelly Wenzel on MediaPost.
The long tail of the digital advertising beast has primarily been thought of as a weak appendage, hanging around the ...