Blog Archives - Page 107 of 193 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

The Holiday Marketing Funnel is Evolving. Here’s How.

As platforms increasingly blur the line between browsing and buying, the holiday marketing funnel is growing more condensed.

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Blog Posts

5 digital advertising transformations that CMOs can harness

"Today, much of our customers' brand experience happens digitally. Here are five digital marketing transformations and how they can affect ...

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How Agencies Can Overcome Millennial Turnover Trends

"No computer program can educate clients on new innovations, nor can it come up with original, refreshing creative that engages ...

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Centro Expands On-Demand Service Relationships with Large Agencies

Centro Helps Consolidate and Scale Millions of Dollars in Ad Spend with Long-Tail Digital Publishers New York, June 15, 2016 ...

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Centro Expands On-Demand Service Relationships With Large Agencies

"Looking to service its agency clients more directly and efficiently, ad tech software provider Centro is rolling out what it’s ...

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Digital Innovations Awesome List

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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3 Ways to Drive Brand Awareness through Programmatic Ads

Programmatic Advertising There’s no question that programmatic buying has been widely adopted by advertisers for action-oriented, direct response campaigns. But ...

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The ‘Founder’ Generation Is Making A Name For Itself

"The Founders (i.e., those born since 1995) are distinguished from the Millennials, who were born from about 1977 to 1995. ...

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Revolutionizing Ad Tech Starts with People

"The term “ad tech” doesn’t completely capture what the industry is about. The people are the ones powering the machines. ...

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The 37 hottest pre-IPO ad tech startups of 2016

"Centro, which sells digital media management software, had a busy year. The company raised $30 million in Series B funding, ...

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