As platforms increasingly blur the line between browsing and buying, the holiday marketing funnel is growing more condensed.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
As platforms increasingly blur the line between browsing and buying, the holiday marketing funnel is growing more condensed.
"Today, much of our customers' brand experience happens digitally. Here are five digital marketing transformations and how they can affect ...
"No computer program can educate clients on new innovations, nor can it come up with original, refreshing creative that engages ...
Centro Helps Consolidate and Scale Millions of Dollars in Ad Spend with Long-Tail Digital Publishers New York, June 15, 2016 ...
"Looking to service its agency clients more directly and efficiently, ad tech software provider Centro is rolling out what it’s ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
Programmatic Advertising There’s no question that programmatic buying has been widely adopted by advertisers for action-oriented, direct response campaigns. But ...
"The Founders (i.e., those born since 1995) are distinguished from the Millennials, who were born from about 1977 to 1995. ...
"The term “ad tech” doesn’t completely capture what the industry is about. The people are the ones powering the machines. ...
"Centro, which sells digital media management software, had a busy year. The company raised $30 million in Series B funding, ...