Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore five of the clearest opportunities for digital advertisers to drive impact with AI today, from media strategy to measurement.
Most national magazines, newspapers, and websites don’t have the sales resources to connect with regional advertisers. Instead, they focus on ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To ...
Interested in joining the Centro team? Check out our hottest openings of the week and apply today! Midwest Financial Analyst ...
Header bidding is the talk “du jour” in the world of ad tech, but many still don’t have a good ...
"If you’re wondering how deeply mobile technology has permeated American culture, look no further than the 2016 presidential race." Read ...
Now is the time for marketers to incorporate Snapchat into their digital strategies. Read more from Centro's Aubry Parks-Fried in ...
Running a successful campaign starts well before launch. Demand-side platforms, such as Centro DSP, offer a wealth of targeting options, ...
Throughout this year, we’re seeing more and more excitement around Virtual Reality (VR). You couldn’t walk the floor at CES ...
As the flow of advertising dollars shift more and more to automation – programmatic digital display ad spending in the ...
