REsource Center

Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

Read More
This is a block of text. Double-click this text to edit it.

Blog Posts

Targeting a Constantly Moving Audience With Digital Advertising

"Understanding the new terms born out of the multi-device world gives brands clarity to achieve their digital marketing goals. Furthermore, ...

Read More
Ad Blocking: What is it? What’s Happening and What Do We Do Now?

To distill the topic of ad blocking, below is a primer on the subject and how it may affect advertisers, ...

Read More
Political Digital Digest: February 2016

Back in December, we talked about digital media emerging as a critical strategy for campaign success. Spend is up, usage ...

Read More
Centro DSP Spotlight: Seize The Mobile Video Opportunity

According to eMarketer, mobile video ad spending in the US is estimated to grow 47% in 2016. (Going from $2.7 ...

Read More
Why You Really Need to Stop Overlooking Generation X

"Millennials have a collective $200 billion to spend in 2016. Tapping into the largest generation to date and creating a ...

Read More
Is Cost-of-Sale Too Costly For Ad Tech?

"There is another, inexorable force transforming ad tech: cost-of-sales." Read more from Centro's Kelly Wenzel on MediaPost.

Read More
The New Long Tail Is No Long Shot

The long tail of the digital advertising beast has primarily been thought of as a weak appendage, hanging around the ...

Read More
Digital Innovations Awesome List

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

Read More
Centro Releases Webinar Schedule for Advertising Topics on Social, Video, Mobile and Ad Fraud

Monthly Educational Presentations Provide Background on Emerging Digital Media Trends; Centro Delivers Advice and Expertise for People Who Work in ...

Read More
chevron-down