Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
How the 2026 midterms' $10.8 billion in political ad spending will affect CPMs, inventory, and brand safety for nonpolitical advertisers.
Programmatic video advertising hits its stride While demand for programmatic digital video has always been strong, inventory constraints and market ...
"Throughout my career, I’ve seen two traits that separate the A team from the B team: empathy and intellectual curiosity, ...
"Today’s digital users are tech-savvy: They have too many choices for intrusive marketing approaches, and they are increasingly turned off ...
"Today, much of our customers' brand experience happens digitally. Here are five digital marketing transformations and how they can affect ...
"No computer program can educate clients on new innovations, nor can it come up with original, refreshing creative that engages ...
Centro Helps Consolidate and Scale Millions of Dollars in Ad Spend with Long-Tail Digital Publishers New York, June 15, 2016 ...
"Looking to service its agency clients more directly and efficiently, ad tech software provider Centro is rolling out what it’s ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
Programmatic Advertising There’s no question that programmatic buying has been widely adopted by advertisers for action-oriented, direct response campaigns. But ...
