Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
Explore why ad curation is gaining traction in programmatic advertising for 2026 as marketers demand control, efficiency, and brand-safe environments.
"Ad fraud is a big problem with a big price tag. In an ever-adaptive landscape, marketers should always embrace defensive ...
"At ad tech firm Centro, reports for digital campaigns and screenshots of digital ads used to take up to 20% ...
Centro takes great pride in our workplace culture, and it shows with the national and local awards we’ve received around ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
"Marketers shouldn’t hang their hats on generational segmentation. It’s true that people born after 1980, especially those who have never ...
"According to another millennial employee: I’ve never felt so connected or part of something before (not just a cog in ...
Programmatic video advertising hits its stride While demand for programmatic digital video has always been strong, inventory constraints and market ...
"Throughout my career, I’ve seen two traits that separate the A team from the B team: empathy and intellectual curiosity, ...
"Today’s digital users are tech-savvy: They have too many choices for intrusive marketing approaches, and they are increasingly turned off ...
