Chad Hickey joins host Noor Naseer to unpack why investing in responsible media makes sense not only ethically, but strategically.
"Nonpolitical advertisers will feel the tightest pinch in broadcast TV this year, but the problem affects any media. Even when there is enough inventory available for all advertisers, elections will drive up prices, and TV spots will become unattractive — or unattainable — for many brands. Exploring new video ad formats will make more and more sense for consumer brands that want to reach their audiences effectively during election season."
Read more from Centro's Heather Robertson in MediaPost.