May 20 2016
Anthony Loredo

If Politics Is Hurting Your Advertising, New Video Formats Can Help


"Nonpolitical advertisers will feel the tightest pinch in broadcast TV this year, but the problem affects any media. Even when there is enough inventory available for all advertisers, elections will drive up prices, and TV spots will become unattractive — or unattainable — for many brands. Exploring new video ad formats will make more and more sense for consumer brands that want to reach their audiences effectively during election season."

Read more from Centro's Heather Robertson in MediaPost.