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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.

How Marketing Organizations are Investing in AI

To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.

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Blog Posts

A Look Under the Hood: Mechanics of Native Social Advertising

“Surprise, most of you are already executing native advertising!” Don’t miss this chance to delve into a hot (but frequently ...

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More Screens, More Opportunities

The world is heading in a digital direction (newsflash!), but some of us are just not quite ready to forego ...

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Centro Expands Winning Political Advertising Solutions

Centro Promotes Grace Briscoe to Vice President to Lead Candidates and Causes Division; Political Advertising Requires Flexible Technology and Service ...

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#PollingPalooza2015: Digital Talent

Welcome back to #PollingPalooza2015. Every week throughout November, we will be polling you, the people, to not only test your ...

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Dallas Morning News Top 100 Places to Work 2015: #9 Centro

“The culture and people here are amazing, and there is a real sense of purpose.” Read more on Dallas Morning ...

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6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

Read More on StreetFight 

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#CentroCareers in tech | This is the place for you

Since Centro’s inception, we’ve had one goal: to improve the lives of the people behind the campaigns. That’s why we ...

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Introducing the Political Digital Digest: November 2015 Edition

The 2016 presidential race is on, but the battle for digital ad inventory is only just beginning – and we ...

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The Next American Idol Is...

We all have a favorite show. The Walking Dead, Game of Thrones and the like have the power to transport ...

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