Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
Learn how agency leaders can guide their businesses to success as AI transforms the traditional agency model.
"Today’s digital users are tech-savvy: They have too many choices for intrusive marketing approaches, and they are increasingly turned off ...
"Today, much of our customers' brand experience happens digitally. Here are five digital marketing transformations and how they can affect ...
"No computer program can educate clients on new innovations, nor can it come up with original, refreshing creative that engages ...
Centro Helps Consolidate and Scale Millions of Dollars in Ad Spend with Long-Tail Digital Publishers New York, June 15, 2016 ...
"Looking to service its agency clients more directly and efficiently, ad tech software provider Centro is rolling out what it’s ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
Programmatic Advertising There’s no question that programmatic buying has been widely adopted by advertisers for action-oriented, direct response campaigns. But ...
"The Founders (i.e., those born since 1995) are distinguished from the Millennials, who were born from about 1977 to 1995. ...
"The term “ad tech” doesn’t completely capture what the industry is about. The people are the ones powering the machines. ...
