Basis experts share examples of how they're leveraging AI, from understanding audience sentiment to determining radius targeting.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Basis experts share examples of how they're leveraging AI, from understanding audience sentiment to determining radius targeting.
Retargeting is a common tactic used to keep top-of-mind after a consumer’s visit to an advertiser’s site or product pages. ...
Centro recently rolled out new capabilities to its Centro Brand Exchange that are tailored to the political advertising market. This ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
"Business is a copycat league. If your business is successful, other companies will be quick to copy your products, your ...
"Digital ad tech firm Centro has a twofold partnership with Sheridan: Sheridan will license Centro's DSP (demand-side platform) to drive new students ...
The calling card of programmatic advertising is reach, and marketers enjoy the ability to generate massive scale for their campaigns ...
VIDEO: Centro CEO Shawn Riegsecker is a guest on the April 18 episode of Business Rockstars, discussing entrepreneurship in Chicago ...
There are a plethora of ways to precisely target audiences in programmatic advertising. In Centro DSP, we’ve given users multi-pronged ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...