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Marketing & Digital Advertising Thought Leadership Blog

Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.

How the CMO Role is Evolving: From Marketing Pillar to Organizational Lynchpin

Learn how the CMO role is evolving and why brands that embrace this evolution are best positioned to unlock their full potential.

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Blog Posts

Best Place to Work for Millennials: Centro #32

"According to another millennial employee: I’ve never felt so connected or part of something before (not just a cog in ...

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Centro DSP Spotlight: Video

Programmatic video advertising hits its stride While demand for programmatic digital video has always been strong, inventory constraints and market ...

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How empathy and intellectual curiosity can shape your company’s future

"Throughout my career, I’ve seen two traits that separate the A team from the B team: empathy and intellectual curiosity, ...

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Stop the Interruption! We Need More Meaningful Advertising

"Today’s digital users are tech-savvy: They have too many choices for intrusive marketing approaches, and they are increasingly turned off ...

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5 digital advertising transformations that CMOs can harness

"Today, much of our customers' brand experience happens digitally. Here are five digital marketing transformations and how they can affect ...

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How Agencies Can Overcome Millennial Turnover Trends

"No computer program can educate clients on new innovations, nor can it come up with original, refreshing creative that engages ...

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Centro Expands On-Demand Service Relationships with Large Agencies

Centro Helps Consolidate and Scale Millions of Dollars in Ad Spend with Long-Tail Digital Publishers New York, June 15, 2016 ...

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Centro Expands On-Demand Service Relationships With Large Agencies

"Looking to service its agency clients more directly and efficiently, ad tech software provider Centro is rolling out what it’s ...

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Digital Innovations Awesome List

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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