Meta's ad-free tier, Google's AI image tools, Amazon's lead gen ads and more feature in this month’s list of search and social news.
Centro’s Ian Trider Receives IAB Service Excellence Award for OpenRTB Protocol Contributions;
IAB Honorees Recognized for Propelling the Interactive Advertising Industry Forward
CHICAGO, IL – Jan. 25, 2016 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been awarded the 2016 IAB Sales Excellence Awards. The IAB Sales Awards acknowledge individuals and organizations that have demonstrated exemplary leadership and achievements in digital advertising sales. Centro, one of only two company-level recipients of the award, was selected among small- to mid-size sales organizations. Additionally, Ian Trider, RTB manager at Centro, received an IAB Service Excellence Award for his contributions to the OpenRTB 2.4 protocol. These accolades were presented at beginning of the IAB Annual Leadership Meeting on January 24, 2016, in Palm Desert, California.
The IAB Sales Executive Council works with media intelligence firm Advertiser Perceptions, Inc. (www.advertiserperceptions.com) to identify the skills and achievements that are measured and honored for the IAB Sales Excellence Awards. Advertiser Perceptions surveyed 560 executives at agencies and advertisers, each of whom bought at least $1 million in digital advertising in the last year, to identify organizations and salespeople for the 2016 awards. The study measures IAB general member companies on three attributes of selling -- customer service, knowledge and innovation. Additionally, the IAB Service Awards recognize members’ exceptional contributions to IAB industry initiatives over the past year. The winners are nominated by IAB staff and voted on by the organization’s 20 committees and councils and several working groups.
“The IAB Sales Excellence Awards identify industry leaders who have achieved noteworthy success selling digital advertising,” said Sherrill Mane, SVP, Research, Analytics and Measurement, IAB. “They are celebrated today for their talent and acute understanding of how to create advertising solutions that meet the demands of media buyers and marketers within an ever-evolving digital landscape.”
Centro’s technology and service solutions help agencies and advertisers automate the entire lifecycle of media transactions with publishers, encompassing guaranteed and biddable ad inventory on every major digital channel. It is the partner-of-choice for simplifying and consolidating the various aspects of digital media buying. Centro works with 2,000 agencies and fields a sales force of more than 100 team members that encompass all major regions in the U.S.
“Digital media revolves around the contributions of people. Our industry needs knowledgeable professionals who can explain the value of digital -- how it works, how it’s changing, and what advertisers can do about it,” said Tyler Kelly, SVP of Client Development, Centro. “We are honored by our recognition from the IAB. It’s a testament to our team’s training and development and it demonstrates that our customers are receiving advice and insights that drive business success.”
Centro (centro.net) is creating a platform to make digital advertising easier. Its enterprise-class software centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Since 2001, Centro has successfully planned and executed more than 250,000 campaigns across all digital display platforms and ad format types. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.
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