A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.
Centro’s Ian Trider Receives IAB Service Excellence Award for OpenRTB Protocol Contributions; IAB Honorees Recognized for Propelling the Interactive Advertising ...
AdExchanger’s Industry Preview 2016 was wrapped up yesterday. Detailing the digital advertising industry’s hot topics for the coming year, there ...
As expected, this year’s consumer electronics show did not disappoint with a vast display of new electronics products, gadgets, systems ...
There’s something rotten in online publishing. I’m no Shakespeare, but we’re an industry under siege. The rise of programmatic ad ...
One of the biggest trends at CES was, without a doubt, virtual reality and 360 video. Nearly everywhere you turned, ...
It’s no surprise that consumers are ingesting digital content at greater speeds and on more devices than ever before. What’s ...
Meh. That was the resounding response I overheard as I weaved through the 2.47 million square feet of exhibition space ...
If you were given the opportunity to follow a dream, would you? This Centron was able to fulfill her life's ...