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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

5 Ways Marketing and Advertising Teams Can Move Faster with AI

Explore five of the clearest opportunities for digital advertisers to drive impact with AI today, from media strategy to measurement.

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Blog Posts

Centro's Shawn Riegsecker on Business Rockstars

VIDEO: Centro CEO Shawn Riegsecker is a guest on the April 18 episode of Business Rockstars, discussing entrepreneurship in Chicago ...

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Centro DSP Spotlight: Targeting Options for Your Campaign – Language, Apps, Content

There are a plethora of ways to precisely target audiences in programmatic advertising. In Centro DSP, we’ve given users multi-pronged ...

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Digital Innovations Awesome List: Ad Blocking, Algorithms, and More

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Crain’s Chicago Names Centro as One of the Best Places to Work in 2016

City-Wide Survey of Chicago Professionals Gives Centro Accolades for Workplace Culture; Generous Employee Benefits Help Propel Centro to Consistent Growth ...

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Political Digital Digest: The Safety Issue

  It’s clear that 2016 will be a breakthrough year for programmatic advertising in politics. In fact, just this week, ...

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The Many Faces of Ad Fraud

Response to our 3Ton30 webinars have been tremendous and as we continue our quest to educate and service our customers ...

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Chicago's Best Places to Work - 6. Centro

"Solid benefits include a new unlimited vacation policy; matching 401(k) contributions; an employee stock option plan; medical, dental and free ...

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Basis DSP Spotlight: HTML5 Ads

The use of HTML5 to code and create dynamic ads (over Flash) is gaining popularity. While Flash is used for ...

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Centro DSP Spotlight: Buying for Quality with comScore Bid Ratings™

The programmatic world provides nearly unlimited access to inventory of all types, but how do you select the best-quality inventory ...

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