Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term.
"Centro, which sells digital media management software, had a busy year. The company raised $30 million in Series B funding, ...
Intrusive ads are so 2015. Centro’s Senior Director of Digital Innovations, Ryan Manchee, delivered this message in his recent webinar, ...
"Nonpolitical advertisers will feel the tightest pinch in broadcast TV this year, but the problem affects any media. Even when ...
Retargeting is a common tactic used to keep top-of-mind after a consumer’s visit to an advertiser’s site or product pages. ...
Centro recently rolled out new capabilities to its Centro Brand Exchange that are tailored to the political advertising market. This ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
"Business is a copycat league. If your business is successful, other companies will be quick to copy your products, your ...
"Digital ad tech firm Centro has a twofold partnership with Sheridan: Sheridan will license Centro's DSP (demand-side platform) to drive new students ...
The calling card of programmatic advertising is reach, and marketers enjoy the ability to generate massive scale for their campaigns ...
