Discover how marketers can drive results in the 2025 holiday season by prioritizing value, trust, and strategic timing.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Discover how marketers can drive results in the 2025 holiday season by prioritizing value, trust, and strategic timing.
"When you’re talking with Shawn Riegsecker, he makes you feel as though he has nothing else going on in his ...
The season of giving is upon us again and what better way to bring in good tidings and cheer than ...
A new survey from Chicago-based Centro, a media management software company, found 44 percent of employees in the digital media ...
Centro Survey Focuses on Job Satisfaction and Workplace Challenges in Digital Media and Advertising; Advertising Technology is Only ‘Somewhat Helpful’ ...
Centro’s Technology Helps Agencies Automate Media Buying on All Digital Channels New York – December 7, 2015 – Centro (centro.net), ...
Advertising has always been – and will continue to be – a service industry, a people business. It’s one that ...
Richard Branson once said, “Train people well enough so they can leave, but treat them well enough so they don’t ...
In a world with big-box retailers like WalMart, Lowes, and Home Depot on virtually every corner, it’s often a struggle ...
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