Learn how the CMO role is evolving and why brands that embrace this evolution are best positioned to unlock their full potential.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Learn how the CMO role is evolving and why brands that embrace this evolution are best positioned to unlock their full potential.
When managing programmatic RTB campaigns, maintaining a high standard of inventory quality is a crucial task. If left unaddressed, low-quality ...
Does CES ever disappoint? Not really and this year was no different. With new tech and innovations as far as ...
Centro’s Ian Trider Receives IAB Service Excellence Award for OpenRTB Protocol Contributions; IAB Honorees Recognized for Propelling the Interactive Advertising ...
AdExchanger’s Industry Preview 2016 was wrapped up yesterday. Detailing the digital advertising industry’s hot topics for the coming year, there ...
As expected, this year’s consumer electronics show did not disappoint with a vast display of new electronics products, gadgets, systems ...
There’s something rotten in online publishing. I’m no Shakespeare, but we’re an industry under siege. The rise of programmatic ad ...
One of the biggest trends at CES was, without a doubt, virtual reality and 360 video. Nearly everywhere you turned, ...
It’s no surprise that consumers are ingesting digital content at greater speeds and on more devices than ever before. What’s ...