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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

What’s The Latest with Big Tech?

A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.

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Blog Posts

#CentroCareers in tech | This is the place for you

Since Centro’s inception, we’ve had one goal: to improve the lives of the people behind the campaigns. That’s why we ...

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Introducing the Political Digital Digest: November 2015 Edition

The 2016 presidential race is on, but the battle for digital ad inventory is only just beginning – and we ...

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The Next American Idol Is...

We all have a favorite show. The Walking Dead, Game of Thrones and the like have the power to transport ...

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ITA Spotlight: Centro

Read more from the Illinois Tech Association 

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#CentroInAction: An Update to your Digital Wardrobe

When you go shopping, you should have a plan. Knowing what you want, the style you are going for, and where you are most ...

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Centro Expands Private Deal Availability with AppNexus Integration

Centro Brand Exchange is No. 4 on Pixalate Trust Index and has 96% Ideal Rating with Trust Metrics Chicago, IL ...

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Why Programmatic Advertising Fraud Exists

Columnist Ratko Vidakovic delves into the many faces of ad fraud and the underlying reasons why it exists in the ...

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#PollingPalooza2015 - Political Spending on Social Media

Welcome back to #PollingPalooza2015. Every week throughout November, we will be polling you, the people, to not only test your ...

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Essential Tips for Programmatic Advertising on Mobile

Your target is waiting for the train, phone in hand, educating herself on the latest news in the developing race ...

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