Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
How the 2026 midterms' $10.8 billion in political ad spending will affect CPMs, inventory, and brand safety for nonpolitical advertisers.
Monthly Educational Presentations Provide Background on Emerging Digital Media Trends; Centro Delivers Advice and Expertise for People Who Work in ...
Last year, in response to an industry-wide thirst for education, Centro launched the 3T roadshow. Our internal digital experts visited ...
Election year is such an incredibly exciting time. In the coming months, campaigns will hit a fever-pitch trying to reach ...
When managing programmatic RTB campaigns, maintaining a high standard of inventory quality is a crucial task. If left unaddressed, low-quality ...
Does CES ever disappoint? Not really and this year was no different. With new tech and innovations as far as ...
Centro’s Ian Trider Receives IAB Service Excellence Award for OpenRTB Protocol Contributions; IAB Honorees Recognized for Propelling the Interactive Advertising ...
AdExchanger’s Industry Preview 2016 was wrapped up yesterday. Detailing the digital advertising industry’s hot topics for the coming year, there ...
As expected, this year’s consumer electronics show did not disappoint with a vast display of new electronics products, gadgets, systems ...
There’s something rotten in online publishing. I’m no Shakespeare, but we’re an industry under siege. The rise of programmatic ad ...
