Introduction: Strategies, Channels, and Insights for the 2026 US Midterm Elections Political advertising has never been a simple undertaking. It ...
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Introduction: Strategies, Channels, and Insights for the 2026 US Midterm Elections Political advertising has never been a simple undertaking. It ...
"There is another, inexorable force transforming ad tech: cost-of-sales." Read more from Centro's Kelly Wenzel on MediaPost.
The long tail of the digital advertising beast has primarily been thought of as a weak appendage, hanging around the ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
Monthly Educational Presentations Provide Background on Emerging Digital Media Trends; Centro Delivers Advice and Expertise for People Who Work in ...
Last year, in response to an industry-wide thirst for education, Centro launched the 3T roadshow. Our internal digital experts visited ...
Election year is such an incredibly exciting time. In the coming months, campaigns will hit a fever-pitch trying to reach ...
When managing programmatic RTB campaigns, maintaining a high standard of inventory quality is a crucial task. If left unaddressed, low-quality ...
Does CES ever disappoint? Not really and this year was no different. With new tech and innovations as far as ...
Centro’s Ian Trider Receives IAB Service Excellence Award for OpenRTB Protocol Contributions; IAB Honorees Recognized for Propelling the Interactive Advertising ...