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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

What’s The Latest with Big Tech?

A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.

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Blog Posts

#CentroCareers in tech | This is the place for you

Since Centro’s inception, we’ve had one goal: to improve the lives of the people behind the campaigns. That’s why we ...

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#PollingPalooza2015: REI's #OptOutside this Black Friday

Welcome back to #PollingPalooza2015. Every week throughout November, we will be polling you, the people, to not only test your ...

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Five Tips to Fast-Track Your Career

At 26, I’m still at the beginning stage of my career in advertising. Yet, as cliché as it may sound, ...

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A Look Under the Hood: Mechanics of Native Social Advertising

“Surprise, most of you are already executing native advertising!” Don’t miss this chance to delve into a hot (but frequently ...

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More Screens, More Opportunities

The world is heading in a digital direction (newsflash!), but some of us are just not quite ready to forego ...

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Centro Expands Winning Political Advertising Solutions

Centro Promotes Grace Briscoe to Vice President to Lead Candidates and Causes Division; Political Advertising Requires Flexible Technology and Service ...

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#PollingPalooza2015: Digital Talent

Welcome back to #PollingPalooza2015. Every week throughout November, we will be polling you, the people, to not only test your ...

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Dallas Morning News Top 100 Places to Work 2015: #9 Centro

“The culture and people here are amazing, and there is a real sense of purpose.” Read more on Dallas Morning ...

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6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

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