Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.
A new survey from Chicago-based Centro, a media management software company, found 44 percent of employees in the digital media ...
Centro Survey Focuses on Job Satisfaction and Workplace Challenges in Digital Media and Advertising; Advertising Technology is Only ‘Somewhat Helpful’ ...
Centro’s Technology Helps Agencies Automate Media Buying on All Digital Channels New York – December 7, 2015 – Centro (centro.net), ...
Advertising has always been – and will continue to be – a service industry, a people business. It’s one that ...
Richard Branson once said, “Train people well enough so they can leave, but treat them well enough so they don’t ...
In a world with big-box retailers like WalMart, Lowes, and Home Depot on virtually every corner, it’s often a struggle ...
Read more on MediaPost
You may have heard - 2015 was a bigger and better year for digital advertising than even the most generous ...
Since Centro’s inception, we’ve had one goal: to improve the lives of the people behind the campaigns. That’s why we ...